1. RIDE is Legally Trademarked Name in Ethiopia. Technology Service Provided by:

2. SWOT  RIDE is a Taxi Hailing and Booking platform that encompasses  Online Booking  On-Demand Taxi Hailing Through an App  Dispatch Services Through the Phone  SMS System for Taxi Listing (Taxi Yellow Page over SMS) Lifan 530 imported from China ~800 NEW Cabs RIDE is a joint venture between Hybrid Designs PLC (Tech Company) and Saloon City Taxi. The Taxi association is importing close to 800 cars and will be fully operational in less than 6 months. Saloon association is mandated and supported by Addis Ababa Road and Transportation Authority Intro Solution Proposal Business Dynamics Go to Market Strategy Market Problem Investment Finance

3. SWOT  Addis Ababa is becoming a hot spot in Africa hosting major conferences and international organizations all year round.  Ethiopia aims to be one of the top 5 tourism destinations in Africa by 2020 but doesn’t have a convenient metro taxi system to handle the influx.  In addition to inter-governmental organizations, over 120 diplomatic missions, 3000+ local and international NGOs and tens of thousands of private and governmental companies operate in the city, employing a significant number of local and foreign workforce. And yet, there is no well established public transportation logistics platform operating in Addis Ababa to make traveling safe, convenient and affordable Key points on the local market  Metro population of Addis Ababa is close to 4.5 million  Tourism market in Ethiopia projected to hit over $3 billion per year  More than 250 international standard hotels with a little over 7500 rooms operate in the city, side by side with thousands of medium size inns and guest houses. Number of hotels increase by 12 per year which is expected to hit 16 in the coming 6 years. This has created an opportunity for giant African internet companies such as Jovago to join the Ethiopian tourism industry.  City Administration of Addis Ababa is executing a plan to gradually change old and existing metro cabs to new and technologically advanced ones.  Meter Taxi fare rate will be officially fixed by the authority later this year Intro Market Problem Solution Proposal Business Dynamics Go to Market Strategy Investment Finance

4. SWOT Online Booking before customers arrive at Addis Ababa Airport. Buy prepaid card or credit online Passenger App to hail Taxi on-demand from a network of 800 cabs in Addis Ababa ( 1.5 Taxis/ 1 km 2 coverage ) RIDE pre-booking for corporate or individual users using an App Call a dispatch service 24/7 from any phone Whether the ride request is for now or later, RIDE drivers arrive at clients’ door step on time! Detailed Reporting to Clients Solution Market Problem Intro Proposal Business Dynamics Go to Market Strategy Investment Finance

5. SWOT Please email us at info@hybriddesignsplc.com to get the full versioninfo@hybriddesignsplc.com Proposal Market Problem Intro Solution Business Dynamics Go to Market Strategy Investment Finance

6. SWOT Hybrid Designs Tech. Company Saloon Taxi Association Association of 800 Cars Financial Investor / Preferably Strategic Investor Proposal Market Problem Intro Solution Business Dynamics Go to Market Strategy Investment Finance Joint Venture Please email us at info@hybriddesignsplc.com to get the full version info@hybriddesignsplc.com

7. SWOT Business Dynamics SaaS Department Market Problem Intro Solution Proposal Go to Market Strategy Investment Finance

8. SWOT 20% 800 Drivers Capacity at Full Operation 100% Over 1 Billion Birr Market Potential Business Dynamics Market Problem Intro Solution Proposal Go to Market Strategy Investment Finance Please email us at info@hybriddesignsplc.com to get the full versioninfo@hybriddesignsplc.com

9. SWOT  Since the market is brand new early movers can scale faster and make a return quick. In order to manage the logistics market efficiently, taxi companies must have enough number of vehicles on the street to reduce waiting time.  Barrier to entry for other tech companies is high as large number of legally operating vehicles are needed on the street. Our company has resolved this issue by exclusively partnering up with government mandated associations allowed to import new metro cabs duty free. Note: The local transportation market is open only to local associations and investors. 1.5 RIDE Cabs/1km 2 Cab Arrival time <5 mins Addis Ababa A=527km 2 Business Dynamics Market Problem Intro Solution Proposal Go to Market Strategy Investment Finance

10. SWOT Go to Market Strategy Market Problem Intro Solution Proposal Business Dynamics Investment Finance  Please email us at info@hybriddesignsplc.com to get the full versioninfo@hybriddesignsplc.com

11. SWOT Organized communication promotes a high quality service which guarantees client’s satisfaction. Growth execution will be hustle free working with the unions formed Drivers Association is a legal company organized to operate under strict policy Currently, organizations either outsource taxi services to others or establish a transportation logistics department on their own. This shows there is a true market need for the service. Transportation budget of these organizations is already set and predictable Potential client organizations are already in need of services such as RIDE, because it saves them time and money RIDE is a solid partner with government mandated taxi associations IT companies are allowed to import full office equipment free duty The market development is highly supported by the government Investment and Tourism sectors are continuously flourishing which is a good indication to the future expansion of RIDE No sales tax is levied on the drivers by the government in a foreseeable future Future economic growth trend of Ethiopia is promising Business Dynamics Go to Market Strategy Market Problem Intro Solution Proposal Investment Finance

12. SWOT Investment Market Problem Intro Solution Proposal Business Dynamics Go to Market Strategy Finance  Please email us at info@hybriddesignsplc.com to get the full versioninfo@hybriddesignsplc.com

13. SWOT The investment will be used to acquire at least 200 organizational clients that can spend more than 800k birr per year Finance Market Problem Intro Solution Proposal Business Dynamics Go to Market Strategy Investment Please email us at info@hybriddesignsplc.com to get the full versioninfo@hybriddesignsplc.com

14. SWOT Intro Finance Market Problem Solution Proposal Business Dynamics Go to Market Strategy Investment Please email us at info@hybriddesignsplc.com to get the full versioninfo@hybriddesignsplc.com

15. SWOT  Please email us at info@hybriddesignsplc.com to get the full versioninfo@hybriddesignsplc.com Market Problem Intro Solution Proposal Business Dynamics Go to Market Strategy Investment Finance

16.  Transportation sector is highly regulated by the government and our mission and approach is aligned with the government’s policy  RIDE has competitive advantage by legally partnering up with Taxi associations mandated by the government. No unconventional competitors and international corporate companies such as Uber are permitted to operate in Ethiopia as the transportation market is only reserved for local associations.  With a network of 800 brand new Lifan 530 cabs in the city, we can cover the entire Addis Ababa within 5 mins range.  RIDE is highly scalable business as we do not own the cabs and our system is fit to accommodate more car preferences legally operating in Addis Ababa (e.g. delivery service, tow track, motor bike food delivery…)  First mover to the market supported by the public has shining perks. SWOT Market Problem Intro Solution Proposal Business Dynamics Go to Market Strategy Investment Finance

17. Join our team and let’s create safe, convenient and affordable transportation logistics in Ethiopia and beyond. THANK YOU Find Us: Facebook.com/SMSRIDE

18. Email: info@hybriddesignsplc.com Tel: +251 913135534/+251 938483821info@hybriddesignsplc.com facebook.com/SMSRIDE