WEB CONTENT MARKETING PRESENTATION June 2013

WEB CONTENT MARKETING THE WEB HAS CHANGED THE WAY WE LIVE. NOW IT’S CHANGING THE WAY WE BUY.

FACT 53% of Twitter users recommend companies and products in their Tweets. 1 2/3 of all consumers read online reviews before making purchasing decisions. 2 92% of people rate online recommendations by Friends as the most trusted resource. 3

FACT 70% of people rate online recommendations by Unknown Consumers as the 2nd most trusted resource. 4 Only 14% of people trust ads

IS YOUR BUSINESS MISSING OUT? A.Today’s buyer is searching for products and services online. Are they finding you? Or are they finding your competition? B.Businesses want to learn about your brand. They’re searching for relevant and valuable information. Are you giving it to them?

IS YOUR BUSINESS MISSING OUT? C.Buyers are choosing brands based on recommendations and endorsements. Are you earning their trust? D.Consumers want to know that their voice matters. Are you listening?

WHAT IS CONTENT MARKETING? CREATE relevant and valuable content that supports your unique brand story. CREATE relevant and valuable content that supports your unique brand story. CONNECT with your audience through online channels in order to build brand trust and loyalty. CONNECT with your audience through online channels in order to build brand trust and loyalty. CONVERT your audience into customers and brand advocates. CONVERT your audience into customers and brand advocates.

WHY HTC? What’s a Content Marketing Expert? Google returns 91,300,000 results in a search for ‘Content Marketing Experts’. 6 How do you know who to choose? 6. Value from March 12 th, 2013

WHY HTC? One key element that ‘Old’ marketing and ‘New’ marketing have in common: It’s still marketing! The strategy behind it hasn’t changed. (Remember the four ‘P’s?)

Effective Content Marketing starts with a powerful brand story. We know Branding: HTC has been building powerful brands for over 30 years. We know how to build brand buzz. BRANDING WHY HTC?

Today, your audience has shifted to the Web. We know Web: HTC has the expertise, experience and tools to build a powerful Web presence. We know how to spread the word and connect with your customers. WHY HTC? WEB

Content Marketing = Convergence of Branding and Web. We use these tools together to create the ultimate Content Marketing Powerhouse. We are left-right brainers (creatives and geeks) ready to step in as your personal content marketing team. We know how to create a cohesive strategy that resonates with your target markets. WHY HTC? BRANDINGWEB CONTENT MARKETING

WHAT DOES SUCCESS WITH HTC LOOK LIKE? Success is NOT just more Facebook likes, and followers on Twitter and YouTube. Success is NOT just fan count. HTC always keeps the end goal in mind: o Increased brand awareness o More positive brand sentiment o And yes, increased sales, too! We put it all together: CONTENT to CREATE, CONNECT, CONVERT. RESULTS

SO WHAT EXACTLY CAN HTC DO? 1.Branding: Create your brand story and a visual identity that supports it. 2.Web: Create concepts, content and functions that support your brand and business objectives. 3.Content Platforms: Build content distribution channels that support your marketing goals a.Social Media o Facebook o Twitter o Linkedin b.Blog c.Discussion Forums d. Templates o YouTube o Pinterest o Instagram

SO WHAT EXACTLY CAN HTC DO? 4.Monthly Managed Content Services: Ongoing content creation and management services to connect with your customers, respond to their needs, and optimize search engine rankings, along with planning and reporting to keep you involved and informed. o Planning o Researching o Content Creation & Proofing o Coordination & Implementation o Monitoring & Listening o Engaging o Meetings o Reporting

ARE YOU READY TO LET YOUR BRAND STORY BECOME THE CONVERSATION? Let HTC do the talking!

BRANDING. WEB. RESULTS.