1. Effective Social Media For Small Business

2. BrightZone Who we are Services we offer – Identify your best customers – Build brand awareness – Content development – Improve web site traffic – More effective marketing – Targeted advertising How small business can benefit – Develop a better understanding of you customer(s) – Improve marketing to increase leads and sales – Develop awareness of changes and leverage opportunities 2

3. Foundation for discussion Blog Social media – Twitter – Facebook – Google+ – LinkedIn – Pinterest or Instagram – You Tube – Yelp, Google Places, Around Me, Mapquest, Google Maps other local directories Newsletter Email No BrightZone Yes??

4. Marketing Basics Social media is an extension of Marketing – All elements of marketing still apply – It is only the channels (vehicles) which are new Your message must be market driven Message must adapt to changes in the market Effective implementation is the key to success

5. Social Media Marketing Basics What are you going to say (Branding and persona) Who are you talking to (Customer avatar) Scenario – how does your Branding message fill the wants or needs of the customer? Message must be easily understood and equated to a value in customers mind. (what is your value proposition from their point of view -WIIFM) 5

6. Who is Your Target Customer Persona – Who are you – What voice do you use – What are your values Avatar – who is she? – What are their likes – What are their values – What gets their interests 6 Selling B to B is still selling to people

7. Value of Social Media for Business Social media is – A way to find people with similar interests – A way to build a community – Place to build relationships – Extensions of conventional marketing channels Social media for business is not – The place to bark – Buy my Stuff – The place for a political agenda

8. Social Media Channels Start with the most essential for the US Start with the most essential for the US Twitter Facebook Google+ LinkedIn Pinterest YouTube 8 All of these may not be appropriate for every business Determine which work best for yours

9. Quick Example of Social Media Twitter 9

10. Quick Example of Social Media Facebook 10

11. Quick Example of Social Media Google+ 11

12. Quick Example of Social Media Linked In 12

13. Quick Example of Social Media Pinterest 13

14. Quick Example of Social Media You Tube 14

15. Social Media Success Five Must-haves 1.Content strategy. It is critical to have a continuous supply of information -- editorial calendar along with a plan for creation and production. 2.Consistency – You need to produce regularly and continually and your values and message must be the same across all channels. Social media requires real people representing your firm with a human voice. 3.Commitment. You must show up regularly and participate. Recognize social media is not a quick solution but takes time to build a community and build relevance. 4.Marketing. You must let prospects, customers and the public know about you 5.Brand monitoring. In today’s 24/7 world, you must constantly check what’s being said about your firm, products and brand. 5/31/2011 15

16. Social Media is Part of the Story Social media is just part of you marketing strategy Your marketing should reflect your business strategy So – social media is integral to your business strategy 16 Recognize the social media is not a “Field of Dreams” If you build it, they will not come! You will have to entice them!