Reaching new audiences Social media tools Aniela Kaczmarczyk, Head of Learning - Tinder Foundation.

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Presentation transcript:

Reaching new audiences Social media tools Aniela Kaczmarczyk, Head of Learning - Tinder Foundation

Who are we?

Getting people started with the internet

Social Media in real-time How many Facebook posts will there be? How many tweets would have been created?

1 in 5 adults (9.5m) in the UK don’t have Basic Online Skills 31% of SMEs and charities also miss out The challenge

What stops you using digital tools?

Engaging tenants through social media

Your strategy! Who DonorsSupportersFunders Partners

The ‘big names’ Engaging people through social media Do you use any of these?

How many tweets would have been created?

Benefits of using Hootsuite: -Post to all social media accounts at once -Schedule posts in the future -Use it as a team -Set it up to see exactly what you’re interested in

Website builders Streetlife BT Community Web Kit Wordpress Engaging people through social media

Margrove Park, Saltburn-by-the-Sea, Cleveland Engaging tenants through social media

Margrove Park – A Digital Village Engaging tenants through social media

Margrove Park Digital Village Engaging tenants through social media

Communicating Engaging people through social media

Getting people started with the internet

It’s not about technology – it’s about people Make it personal, make it interesting Going digital should be something people do, not something done to them... Summary

Thank 23

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