2. Follow us! @XavierCDO

3. Reflect the mission and brand of both Xavier and your organization

4. Social Media Examples https://twitter.com/CSUGSC https://www.facebook.com/FashionStudentOr ganization/timeline https://www.facebook.com/FashionStudentOr ganization/timeline https://twitter.com/DynamicCatholic https://twitter.com/Luxottica_Jobs https://twitter.com/XavierUniv https://instagram.com/xavieruniversity/

5. Source: simplymeasured.com

6. Connect Instagram to Twitter

7. Behind the Scenes https://www.facebook.com/xaviercareer https://ads.twitter.com/accounts/7pvlp9/cam paigns_dashboard https://ads.twitter.com/accounts/7pvlp9/cam paigns_dashboard https://hootsuite.com/dashboard Facebook Analytics Twitter Ads/Analytics Hootsuite

8. How to Manage your Accounts Social Media is a team effort – Have 2-3 people responsible for the content – Account managers should be from different years Pass on lessons Create a semester plan – Schedule tweets or facebook posts a head of time (especially during breaks and exam time)

9. Raising Awareness of your Org Follow Xavier departments or other student orgs Send @XavierUniv tweets – Pictures of campus – Pictures of students at your events Send departments thank you’s for planning events Encouraging tweets about sports teams or to Xavier newspaper

10. Promotional Sponsorships Great for your resume – Shows strategic use of social media accounts – Displays support for more than yourself Career Development Office has a social media budget for advertising – Your support can raise awareness for your organization Deadline for the Career Fair: Sept. 16th

11. Questions? Contact: moorese1@xavier.edumoorese1@xavier.edu Interested in in having a monthly chat on social media strategies? https://twitter.com/XavierCDO