1. Topic 3: Tweet if You Love Rutgers Presenter:Jennifer O’Neill DC/SC&I’95, SC&I’03 Rutgers Club of San Francisco Alumni Leaders Conference September 11, 2009 1

2. The problem opportunity 11,500 alumni in California 5,400 alumni in northern California region <300 “registered” participants in Rutgers Club of SF 2

4. Don’t be so anti-social!

5. 2009 RCSF Twitter account ~ 40 years 1766 Rutgers founded 1774 First Rutgers alumnus ~ 200 years 1970s E-mail 1995 Yahoo! 1999 Rutgers Club of NorCal formed 2003 LinkedIn 2004 Facebook 2006 Twitter founded; RCSF Yahoo! Group started 2008 RCSF Facebook and LinkedIn groups 5

6. 216 Varies 161 43 followers 64 6

7. You can do it! 1.Start small and keep it simple 2.Share the wealth 3.Schedule social media time 4.Don’t reinvent the wheel (or the news) 5.Keep it fresh 6.Experiment 7.Take a pulse 7

8. The good news… we are succeeding! 8

9. Challenges Don’t know our audience as well as we could No silver bullet—no one communication tool reaches all members –We end up posting on Facebook, sending to Yahoo group and using blast e-mail Huge number of alumni not engaged in club at all –How do we address their WIIFM (What’s in it for me)? Requires effort to keep social media site content fresh 9

10. Our dream … 10 I know about the RCSF I get value from being associated with the RCSF RCSF programming is relevant to me Being part of RCSF makes me want to support RU