SOCIAL MEDIA ADVOCACY BECOME A BUSY BEE ONLINE! AAUW PUBLIC POLICY DEPARTMENT, 2014

MEET MELODÍA GUTIÉRREZ! AAUW Texas State Organizer since August of 2013 Background in community organizing and local politics Political Science, B.S. Texan Social Media lover Professional busy bee!

WHY USE SOCIAL MEDIA FOR ADVOCACY? IT’S EASY TO BE A BUSY BEE ONLINE AND HERE’S HOW! Public message. Easy access to influencers/officials. No cost. Connection-building. Available 24/7 – you can fit it into your schedule!

GOALS OF SOCIAL MEDIA ADVOCACY  Increase visibility for a policy position.  Influence policymakers and constituents.  Recruit new activists.

WAYS TO USE FACEBOOK FOR ADVOCACY Spread information about your issue or cause. Share items that ask folks to take action. Take over a politician’s page.

EXAMPLE: SPREAD INFORMATION

EXAMPLE: ASK FOR ACTION

EXAMPLE: TAKE OVER

WAYS TO USE TWITTER FOR ADVOCACY Spread information about your issue or cause. Consider using a “tweetchat” or a Twitter “storm” to broaden the reach. Share items that ask folks to take action. Tweet at politicians. Ask influencers to tweet your message.

EXAMPLE: SPREAD INFORMATION

EXAMPLE: ASK FOR ACTION Tell Congress to restore unemployment insurance for Americans seeking work in this economy bit.ly/1gAVEHa #RenewUIbit.ly/1gAVEHa It’s time for Congress to get back to work helping Americans get back to work bit.ly/1gAVEHa #RenewUI bit.ly/1gAVEHa Why would we cut something that kept almost 2 million people from falling into poverty? bit.ly/1gAVEHa #RenewUI For every $1 spent on unemployment benefits, $2 are pumped back into the economy. So let’s #RenewUI bit.ly/1gAVEHabit.ly/1gAVEHa Tell Congress to extend emergency unemployment insurance benefits! bit.ly/1gAVEHa #RenewUI bit.ly/1gAVEHa

EXAMPLE: TWEET WITH NATIONAL

EXAMPLE: TWEET AT POLITICIANS

EXAMPLE: INFLUENCERS SHARE MESSAGE

EXAMPLE: ALL. THOSE. GOALS.

PAY ATTENTION TO METRICS & BE STRATEGIC! BitlyBitly: Use to make shortened links for Facebook & Twitter and to track clicks. Facebook  Use Facebook Insights  Aim for at least 5 percent engagement rate  Activity Log (schedule your posts) Twitter  Twitonomy (shows retweets, favorites, reach, most influential users, ) Twitonomy  Tweriod (when to tweet) Tweriod  Hootsuite (schedule tweets) Hootsuite

HOW TO BECOME A BUSY BEE RIGHT AWAY! Set Up Your Accounts! It’s safe and free! Strategize about your goals. Connect with AAUW on social media. Join AAUW Action Network.

LET’S BE BUSY BEES!! MINI-TWITTER STORM! Follow and “Like” the

LETS SET UP OUR ACCOUNTS AND STRATEGIZE! What’s your goal? Who is your audience? What’s your message? What types of content and channel(s) would work best?

SAMPLE POSTS it’s been a few weeks since #equalpay has been blocked. Will you support Texas women by joining the fight for can Texas women count on your support in Texas we do everything better. Will you join us in the fight for #equalpay for women? #EqualPay

AAUW NATIONAL ON SOCIAL MEDIA Facebook.com/AAUW.national @AAUWNational

QUESTIONS? Contact me at |

SOCIAL MEDIA—HELPFUL HINTS! Twitter.com and Facebook.com are the primary social media outlets for branch promotions, and advocacy efforts. Social media websites like Twitter and Facebook are safe and free to use! All you need is an and a birthday to set up your accounts! You can use privacy settings to limit or expand your online presence. The hottest facebook pages to follow are: AAUW, AAUWTx The hottest Twitter @AAUWPolicy Using social media is a great way to increase visibility for your branch, promote your endeavors and make an impact on policy. Bee a busy bee online and impact AAUW TX and your community! Melodía Gutiérrez AAUW TX State Organizer