1. Social Media 101
FBU 401

2. Social media is a culture changerF A C E B O K
150 million users nearly 3X a cell phone
2/3 of users being beyond college age
Women over 50

3. Trust in Media Sources

4. 1 Billion users- Half of users are active and log in every day

5. 500 million tweets per day-last year 58 million

6. (tubed.com Dec. 2013)

7. Mark Lynus Environmental Activist

8. Connect with friends and family
Largest social platform
Limited visibility reduces the potential for reach

9. Facebook Posting Guidelines
No more than once every 4 hours, unless there is a special circumstance
Staggering posts prevents spamming
Do not link your Facebook and Twitter accounts
45, 602

10. Conversational short platform, driven by news and celebrities
Allows content to spread rapidly
Need to be reactive and real-time to stay relevant

11. Twitter
1. It is best to have short messages and explain *Shorten your URLs with 2. Tweet as much as you want 3. Try (reply) & commenting on other 4. No more than 3 # per tweet—Use hashtags

12. Video sharing site, also the world’s second largest search engine
Hosting and embedding video for use on other platforms
Traditional content struggles to get traction

13. YouTube Create a scene Find your voice Keep it simple Have a hook
Use tags

14. Water and Poo

15. Fast-growing and exclusively mobile picture sharing
Feeding low-cost, high-impact pictures

16. See the world in Squares: 1×1 crop
Pay attention to details
Capture the moment
Use borders
Be creative

17. Virtual pin boards with a heavy creative and visual focus
Can be a great source of inspiration and content
Limited adoption, female-focused within US (male dominated outside US)

18. Note the 500 character limit on your descriptions

19. Social Communications Principles
Audiences
Objectives
Strategies--What do you currently post about and share with your networks?

20. Through Social Media You Can…
1. Personal conversations
2. Engaging and educated
3. Share proactive content without getting confrontational

21. Social Media Sharing Guidelines
1. Be Transparent
2. Be Truthful
3. Be Respectful
4. Be Inquisitive—seek to understand the questions and concerns others have

22. Tone on Social Media Your tone should be: Informative Professional
Approachable
Knowledgeable
Conversational

23. Social Media on the Hill
64% congressional staff think Facebook is important tool to communicate with constituents.
42% Twitter
72% of staffers believe they reach people they had previously not communicated with.

24. Advocating from your tractor seat
Tweet/Post/Blog Regularly
Use Relevant and compelling content
Use hashtags
Talk about specific legislation/issues
Re-tweet others
Be creative
Be strategic

25. What to post/tweet about…
Tell people about what you are doing on your farm/ranch
Promote upcoming events
Share interesting news articles
Pretty pictures/Interesting videos
Start or join controversial issues affecting agriculture

27. Why do it?