Mary Savoie-Stephens & Linda Gray - May 16th, 2013 “Marketing Your Program Internally and Externally: Communicating with Tweets, Blogs, & Social Media”

Slides:

Advertisements

Similar presentations

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Advertisements

Promoting Your Business Through Twitter ©2009, All rights reserved Fox Coaching Associates.

Social Media Policy ADM – E 21. CHS Social Media Policy Social media = media designed to be disseminated through social interaction, created using highly.

Social Media 101: Understanding the Basics Basic tools for entrepreneurs, small business owners, job seekers, and nonprofits © Copyright 2012 Secretary.

+ Pin, Like, & Tweet: Find the Social Media Strategy Right for Your Office Ellen Hatfield, University of MN Duluth Minnesota Career Development Association.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

Content Hosted on JDSupra.com. Alerts, articles, blog posts…

How to Use Social Networking to Help Job Seekers By: Wendy Jo Moyer, WORKFORCE CENTRAL FLORIDA and Candace Moody, WorkSource.

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

The popularity of the social networks. The most popular social networks.

New Media Consultants & Trainers © 2009 Virtual EyeSee New Media Tools For Market Research MRIA - June 11th 2009 Natasha D’Souza.

Social Recruiting Travis Davis, Recruitment Specialist NCDOT Career Services.

1 Power Up Sales with Social Media Knowledge Lab 1:30-2:30 pm.

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

WEB2.0 Social Media & Independent Pharmacy Real World Use & Possibilities.

Social Networking Ottawa Lifelong Learning Fall 2009 Impact.

THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE? THOMSON REUTERS Alex Ménage Head of Business Development Corporate Services Rapidly Developing.

Marketing Webinar Welcome!. 2 Creating Compelling Internal Communications John Churchill, Internal Communications Manager Boy Scouts of America National.

Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators.

Web 2.0 Web 2.0 is the term given to describe a second generation of the World Wide Web (WWW) that is focused on the ability for people to collaborate.

Social Networking Learning in Retirement Carleton University Fall 2009 Lecture 6 Today’s Impact and the and the Future of Social Networking.

Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.

Online Marketing is Changing the Game for Local Businesses. Here’s how your company can adapt and grow. Strategic Business Solutions (SBS) | Contact Us.

 Why would you want to be connected? o To make online connections that will improve your efficiency and speed o To provide a near instant platform.

 Digital marketing: Uses digital media to develop communications and exchanges with customers  Electronic media (E-marketing): Refers to the strategic.

Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and

By: Aaron Gustafson Owner Computers N’ Stuff.  Facebook is FREE!!!  Youtube is FREE!!!  Twitter is FREE!!!  Google Plus is FREE!!!  Website hosting.

+ Social Media Emily Robinson Empowered Women International Social Media Intern Wednesday, April 23 rd, 2012.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

At Borsodi, we have our sights set on brand innovation and becoming the first choice to our customers and consumers. We hire the best talent and then provide.

Social PR: When the brand becomes the publisher Lisa Buyer Social #PR Evangelist and #Yoga Girl The Buyer Group.

Best Practices Social Roadmap from American Marketing Association: How Organizations Use SharePoint & Online Communities © 2012 Telligent. All rights reserved.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

Creating an Online Professional Presence Using Social Media.

IS2210: Systems Analysis, Systems Design and Change Twitter:

LEVERAGING SOCIAL MEDIA. Facts on Social Media 43% of the on-line community uses social networking sites – Up 27% from one year ago 43% of the on-line.

Social Media & The Chaplain. Social Media Social Media Is Consumer generated media it is media that is designed to be shared, sharing means that it is.

WEB 2.0 and SOCIAL NETWORKING Mike Wood Executive Director Media Resources Center.

Clarity in a World of Social Madness How Social Media Works for YOU, Your BUSINESS and.

Influence of Social Media

Knowing Your Facebook From Your Flickr Dan O’ Neill – -

The Strategy of New/Social Media for Business … …and the FUTURE All Rights Reserved – Property of WOM10 - use by permission only.

Social Media Marketing Twitter & Facebook Your market is already on Twitter and Facebook, you need to be there too.

Susan Wallace Tim Schultz Casey Kopp.  Organization Identification  Company goals, culture, and challenges  Social Media implications  Challenges.

1,000,000,000 This is the number of items shared on Facebook in a single day – photos, comments, thoughts and links. Increasingly, these are being shared.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

A How-to Guide to Social Media Marketing. Objectives What is social media? Why you need social media to market your product or service Types of social.

Social Media Training and Information Session Marissa Sollows - FCNB.

SOCIAL NETWORKING FOR JOB SEEKERS CANDACE MOODY, WORKSOURCE JACKSONVILLE.

Beyond 5 Social Media Tools for Class Communications Wendy Tietz Kent State University.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

4-H Youth Development Program Using Technology to Market Your Fair Project Matthew T. Portillo, PhD. Butte County 4-H Youth Development Program April 16,

Text Stephanie Ciccarelli Marketing on Social Networks.

 Steve Craig  A Sacramento native and graduate of UC Davis  Over ten years experience working with web technologies  Associate Product Manager for.

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps.

Digital Marketing For Small Business Today’s Topic: Social Media Marketing.

Mobile PHONES :-) created by AU MINT SIAN m.6/12.

Chapter 2 Tools and Platforms for Social Commerce.

Name: Dr. Cathal Doyle Twitter: Website: cathaldoyle.comcathaldoyle.com.

Join in... #1000lives Insert name of presentation on Master Slide Tuesday 13 August 2013 ‘When senior leaders engage online’ Chaired by Chris Lines Director.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Public Relations & Social Media. Public Relations What is.

of customers say buying decisions are influenced by

Expanding Your Social Network

How to Use Social Networking to Help Job Seekers

Caryn Brown BNI – Centers of Influence 8 August 2013

Presentation transcript:

Mary Savoie-Stephens & Linda Gray - May 16th, 2013 “Marketing Your Program Internally and Externally: Communicating with Tweets, Blogs, & Social Media” In Twitter Search … Mary Savoie-Stephens … Take BABTA Survey tinyurl.com/516survey

Mary Savoie-Stephens & Linda Gray - May 16th, 2013 Current Trends First Some Definitions –Tweet is a message sent or received via Twitter Twitter is phone texting on the internet…like micro-blogging – max 140 characters –Blogging - internet posting of articles, usually in 1 st person on daily basis or frequently –Social Media – 96% of Y Gen on Social Networks, Gen Y & Z – very little if any , 28% trust peers, 14% trust ads, its about Relationships –RESULTS to be online via Twitter & BABTA….

Mary Savoie-Stephens & Linda Gray - May 16th, 2013 WHY SOCIAL MEDIA FOR BUSINESS… Is Becoming Obsolete Too Many Unimportant Messages Hard To Navigate / Organize, especially for Teams Workforce Personally uses Social Media - Quick – Real Time Interactions Uses twitter, Facebook, Instagram, Linkedin, YouTube, etc. “Makes Your Company Stronger”…. –Possible better “employee engagement, employee efficiency, marketing effectiveness”

Mary Savoie-Stephens & Linda Gray - May 16th, 2013 What is Social Media for Business GRASSROOTS Communication CHANGE Internal Corporate FaceBook! In the case of Travel Management – –“Virtual Travel” –Real Time Updates ( Good & Bad) Worldwide –Relationship Building Tool With Suppliers / Vendors –Not Necessary to Provide Daily Content

Mary Savoie-Stephens & Linda Gray - May 16th, 2013 Evolution of Business Social Media Success CHATTER – product of Salesforce.com –Road Warriors – Opt In –Started with 50 travelers – now 1800 global members …over 180 Executives – SVP Exec now believes it is a “must have system” –“Daily Time involvement is required and so worth it!” –Used by Virgin America – “Virgin America uses Chatter to connect its employees and to deliver incomparable customer service to its passengers both at the terminal and in the air”. customer service JIVE – NetApp, Blue Shield YAMMER – part of Microsoft Office Division – CWT, Westfield, ModCloth

Mary Savoie-Stephens & Linda Gray - May 16th, 2013 Evolution of Business Social Media Success GOOGLE GROUPS & GOOGLE + –Opt to follow - Traveler Pull Info –In Emergency can push out LINKEDIN PRIVATE GROUPS –Opt In – Approves Who Joins –Manages Content -Posts Several Times A Day –Free

Mary Savoie-Stephens & Linda Gray - May 16th, 2013 OBSTACLES TO OVERCOME INTERNAL TECHNOLOGY REQUIREMENTS CORPORATE PHILOSPHY ON USE OF INTERNET – –Travel Policy / Corporate Policy On Use Of Social Media & Confidentially –Legal & Privacy Issues NOT ENOUGH TIME TO PROVIDE CONTENT NO!!!!!!!!!!!!!!!!!!!!!!!!!

Mary Savoie-Stephens & Linda Gray - May 16th, 2013 Possible Next Steps Research within your organization – chances are …the corporation is working on this project – See if you can join the team Educate yourself Talk to your suppliers / vendors / travelers – Suppliers talk to your customers … Develop a Strategic Social Media Business Plan for your organization / Department – Put it into Action