What you did to overcome: The recommendation was customer specific and tailor made to its Multi media fixture Data sharing was a prerequisite for the Store test. The control store was agreed together with the Buyer Direct contact with the Buyer on a regular basis Very close and more frequent follow up in store to adapt the order process with store staff Best Practice Sharing example : Photo Media department SBS test in Belgium Objectives of the in store initiative: Energizer gained brand exclusivity at Photo Department in Carrefour. This was a great opportunity to demonstrate our expertize through a dedicated SBS solution for the Multi media section that could help the Category growth. Main Objectives: - Maximise fixture visibility / Optimise the assortment - Provide clarity / information to shoppers (Clear products segmentation- Information/visuals aligned with devices sold in the area) - Maximise sales / Organise trade-up with focus on Performance batteries Learning’s & ‘Hints & tips’: Add comments about how we might continually improve During the test period, it would make it easier if Energizer could manage everything (orders and merchandising ) to limit the number or people involved and to avoid OOS Add comments about Field/Merchandising teams might help Execution: Challenges: Gaining retailer permission to conduct testing Getting the right Sell-out data to complete the analysis Choosing a similar Store to have it as Control store Remind about the data sharing delivery every month. OOS issues due to extra sell-out Investment & Resources: Tailor made visuals for Test sign off Tailor made Materials for in store implementation Customer data sharing analysis Sales force in store implementation + additional visits for test follow up What has been measured? Impact on brand sales (value, volume and by segment) of ‘new’ tested solution versus control stores and vs total National Carrefour sales A very regular store visit in essential during the first weeks of the test, to adjust to new conditions, adapt orders and maintain the fixture. The store staff implication and motivation is key. Confidential! Internal Energizer use only

Best Practice Sharing example : Photo Media department SBS test in Belgium Initiative details BEFORE… NOW ! Fixture not really visible from distance, hardly maintained & often messy - No clear products segmentation - No shopper information - No link with (high tech) devices Enhanced visibility & attractiveness thanks to header and dressage panels - Optimised Products segmentation to organise the trade up - Informative panels to help informed choice and avoid delayed purchase - Clear link made with high tech devices sold in the multi media department - Easier fixture maintenance Confidential! Internal Energizer use only

What was achieved - Data What measurable change was achieved? Sales uplift for brand versus control stores Outperformance vs Total Carrefour stores on all main Products Categories, with Double digit growth on Rechargeables and Specialties & Lithium (thanks to specific Shopper communications on shelf) Best Practice Sharing example : Photo Media department SBS test in Belgium Confidential! Internal Energizer use only

What was achieved – Visuals Header for visibility from a distance Header for Alkaline & Lithium Info panels for Lithium batteries Side panel to get visibility from the side & create a link with devices Best Practice Sharing example : Photo Media department SBS test in Belgium Confidential! Internal Energizer use only

What was achieved – Testimonial Retailer’s feedback Renaud Lothe Dept. Manager at Carrefour Auderghem - Belgium “ The multi media department is a strategic place for batteries. Compared to the previous fixture, this new layout is a great improvement ! For the shoppers, the battery offer is much clearer For us, the replenishment is simplified. Rotations were clearly boosted. We could see it from the very beginning, as we had to order much more often than before to avoid OOS. The highest growth could be seen on Specialty batteries. Yes, I would definitely recommend this fixture layout to the other stores !” Best Practice Sharing example : Photo Media department SBS test in Belgium Confidential! Internal Energizer use only