1. Downstream Future Leaders Program
CATEGORY LEAD, S&M
Downstream Future Leaders Program
Role Title
Category Lead
Reporting to
Business Area
ASPAC FUELS
Downstream DC
Sales, Marketing & Retail
Role Level
Location & expected travel
Melbourne
BFHR contact for this role
Direct Reports? No
Role in context of Future Leaders Program
This role is part of the Future Leaders Program, which aims to attract and develop individuals external to BP with diverse experiences and leadership capability to bolster the Downstream distinctive capability leadership pipelines. The program consists of 2x24 months rotations within a distinctive capability area, and will include targeted leadership development and capability building. This role is the first of two rotations in the Sales , Marketing and Retail Distinctive Capability.
Role Purpose
The purpose of the role is to deliver a convenience offer that meets the needs of our customer segments. Results are measured by the delivery of sales, margin and buying group income plan for designated categories.
Team membership
The Category Lead is a member of the Convenience Retail Team. The team has accountability to drive and deliver sustainable gross margin dollar growth for designated categories within their specified Merchandise and/or Food category. This will be done through strong stakeholder management, innovation and consistent application of category management principles.
Specific Role Description
Development of annual category plans which include input from local industry and international trends, Buying Group, Suppliers, Customer insights and Competitors.
Continually testing and identifying changes in the trends and purchasing habits of target customer segments and reflecting these changes in category planning.
Monitoring the impact of actions on a weekly basis and adjust as necessary in an action-oriented approach
Building of collaborative relationships with peers and drive a fully integrated offer to ensure the achievement of the convenience trading vision & mission
Delivering the requirements of the Category Manager to service the BP Buying Group.
Providing ongoing communication to operations and suppliers of plans, strategies and agreed actions to obtain high quality execution in the field
Strong application of product, price, promotion and placement for dedicated categories to drive GMROS.
Provide input and recommendations into annual store sales and margin plans
Monitoring promotional execution and effectiveness of all activity in consultation with the Brand & Events team.
Leadership skills and technical competencies
(aligned to a Distinctive capability)
Leadership Expectations and behaviours
Maximizing value: Take ownership to create enduring value through identification and delivery of opportunities.
Build enduring capability: Take ownership of career and be open to and act upon feedback.
Energize people: Create trust based relationships and connections across BP, seek to always understand and listen to others to successfully influence
Lead though our values: Role model BP’s V&Bs through all actions and decisions.
Core attributes:
Achievement: Passionate about making a difference and makes things happen, results focused and resilient.
Relationships: Develops trust based relationships, vertically and horizontally for the benefit of the organization not their personal agenda.
Judgement: Ability to think broadly and deeply, manage the big picture detail to make sustainable ‘one team’ decisions.
Learning Agility: Quickly assimilates and applies new learning and quickly reaches exceptional performance in new and different situations.
Technical competencies
Retail Category Sourcing & Buying
Retail Price Management
Retail Category Planning
Supplier Selection & Monitoring
Retail Business Acumen
Sector, Market, Customer & Competitor Understanding
Customer Focus
Retail Supply Chain Management
Using Retail Financial Data
Experience
/Education
Post graduate degree
Undergraduate degree in Business , Commerce or Marketing
Essential work experience:
5+ year works experience aligned to the Sales , Marketing and Retail Distinctive Capability.
Retail management experience.
Aspiration to develop into a specialist future leader within Sales, Marketing & Retail: