15 June 2008 ASTUTE met Sinterklaas 2008 OPTIMUM 2 : Hard results from soft approach Hans Voerknecht, project manager of OPTIMUM 2 London, June 5 th 2006

25 June 2008 ASTUTE met Sinterklaas 2008 OPTIMUM² approach OPTIMUM² approach with 5 pillars: Putting the traveller centre stage Marketing and promotion Information and communication Integrating mobility management in spatial planning Incentives by stimuli and enforcement (carrots and sticks) But also Creating a MM-community: the Network

35 June 2008 ASTUTE met Sinterklaas 2008 Two types of locations: Business areas Hospitals

45 June 2008 ASTUTE met Sinterklaas 2008 European project ERDF contribution: € 4.9 million Total budget: € 9.8 Million Timeline: 2004 until mid-2008

55 June 2008 ASTUTE met Sinterklaas 2008 OPTIMUM 2 close to the finish Results can be found in the Cookbook ( To be integrated in EPOMM and/or ELTIS Not a toolkit, but a book with recepies for ingredients to make a complete meal covering all pillars

65 June 2008 ASTUTE met Sinterklaas 2008 Follow-on Two new projects: INVOLVE on business area accessibility and TRIP on leisure and recretional accessibility A continuing ECOMM/OPTIMUM 2 -network community for training and cross-fertilisation, backed by EPOMM. Next event will be the ASTUTE-conference joining with the OPTIMUM 2 - network 5 th December 2008 in London. Special OPTIMUM 2 -network ingredients:

75 June 2008 ASTUTE met Sinterklaas 2008 The OPTIMUM 2- network ingredients Speakers are asked who are known to be able to tell something around selected themes; Participants are asked to bring on themes (demand-oriented) Local challenges Speed networking Short introduction, more time for exchange of opinions Lucid meetings (mobility games) Informal atmosphere

85 June 2008 ASTUTE met Sinterklaas 2008 More Look at our website: and An extra MM-meeting yearly in autumn or winter (ECOMM in spring) First network-meeting: MAX-final-meeting Framed within EPOMM Join at

9 About cycling Disseminate knowledge and experience on cycling Filling the gap 5 June 2008 ASTUTE met Sinterklaas 2008

10General presentation on bicycle policy 10 Why promote cycling? Bicycle is the most sustainable transport mode (140x more sustainable than cars) Bicycling is clean (no air pollution) Bicycling is efficient (space, energy) Bicycling is the fastest transport mode in urban areas (provided there is good bike infrastructure Bicycling is healthy (less work absenteeism) Bicycling is a strong instrument against poorness in physical exercise Bicycling is cheap Bicycling contributes to more liveable towns

11General presentation on bicycle policy 11 Emotion linked with modes of transport joyfearanger sadness aversion carbikePublic transport

12 Where the life is good 5 June 2008 ASTUTE met Sinterklaas 2008

13General presentation on bicycle policy 13 Cycling in daily life

14General presentation on bicycle policy 14 Facts - Development of cycle use Enschede Amsterdam Eindhoven Hannover South-east Limburg Basel Antwerpen Manchester Copenhagen

15General presentation on bicycle policy 15 Cycle infrastructure in ‘cycle developing countries’: the chicken and egg problem No investment in cycling because hardly anyone cycles Not much growth in cycling because of lack in infrastructure Difference in actual safety and experienced safety Can be tackled both ways: Invest in cycle infra (Kielce, Poland) is best way when you want to undertake governmental action.

16Boston presentation on cycling 16 So how to go about it Infrastructure (It’s so easy in a lot of places) Separate bicycle tracks Traffic calming Children Companies Bicycle parking Combination traffic-public transport

17 Eye openers for foreigners Cyclists are not dangerous, cars are: So in all cases with collision car-bicycle: car is liable Cycling should be relaxed!!! 5 June 2008 ASTUTE met Sinterklaas 2008

18General presentation on bicycle policy 18 More facts and figures or (Contains a lot of English-language information) Hans Voerknecht