1. Going Smarter Monitoring and Evaluating Smarter Choices and Smarter Places Derek Halden DHC E: derek.halden@dhc1.co.uk

2. Are people and places wealthier, smarter, safer, stronger, fairer, healthier, greener? The government is seeking to demonstrate that there are ways of encouraging people to adopt travel patterns that save them money, make them healthier, reduce transport emissions and develop more cohesive communities

3. Adding Value to 20 Years of Smarter Travel Evidence 1980s Theory to Practice 1990s Demonstration Projects 2000s Mainstreaming Practice 2010s Relevance and Budget Priorities

4. Our Approach Inputs, outputs, processes, outcomes, impacts and surveys Travel attitude and behaviour analysis, outcomes, impacts and surveys 2009 Baseline Surveys and Data Assembly National data, local data, qualitative research, household surveys, analysis, reporting and feedback 2008 Objectives and Indicators Inputs, outputs, processes, outcomes and impacts 2012 Evaluation and Reporting National data, local data, qualitative research, household surveys, analysis, reporting and dissemination 2011 Monitoring Stage 2 Local data, household surveys (telephone), reporting and feedback 2010 Monitoring Stage 1 Local data, household surveys (telephone), reporting and feedback

5. Some Inputs can be Measured Financial resources, volunteer time, partner investment, related programmes……… SCSP has been changing the investment culture

6. A Typology of Outputs Provision – Services – e.g. providing PT and car clubs – Infrastructure – paths, interchanges, facilities, signs Promotion – Campaigns – Car and lift sharing promotion – Active travel and cycle promotion – Information, training and events Organisation – Travel planning and personal travel planning – Joint working and management

7. Sustainable Services What is the market failure in provision? – Financially sustainable PT network coverage – Shared services – cars, bikes, technology systems Managing services – Contracts and partnerships for sustainability – Sharing of data…….

8. Closing Gaps in Infrastructure Where are the gaps? – Paths, safe routes – Facilities and signs – Restraints on cars – speed, parking Demonstrating a commitment – Backing up promotion/practical identify – Responding to communities

9. Campaigns Can we help you? – Maps, pedometers, timetables – Not always wanted but often unexpected An identity/brand for shared aims – Transport, health, regeneration, leisure, social, planning, roads……….timing, mutual support – Adding value to active travel promotion Building trust and ownership – Built into the fabric – Multi-media - local press, social media, etc.

10. The dialogue - listening and informing – In organisations (TP), on the doorstep and at events (PTP) Tackle the barriers/fix the problems – Challenging traditional ways of working and dealing with perverse incentives Planning Demand Supply Soft Measures Hard Measures Supporting personal travel choices Lifestyle change, economic and social incentives Targeting provision and promotion

11. Behavioural Outcomes The minimum and maximum capabilities of the packages as toolkits – How many active travel trips can we induce? – How many car trips can we suppress? – How many car trips could be made by public transport?

12. Attitudes and Awareness Outcomes Awareness of brands of over 70% in some towns Programmes are understood but not all programme aims are accepted

13. Impacts Working practices have been changed – But participation in a national programme has been important The research has clearly demonstrated that – “there are ways of encouraging people to adopt travel patterns that save them money, make them healthier, reduce transport emissions and develop more cohesive communities”

14. Recommendations – Focus on smarter places – Branding makes joint working programmes understandable – Invest in people - recruit local people to smarter travel programmes – Listening to feedback is needed for programmes to remain smart and responsive. – Emphasise positive messages. – Relevant infrastructure, service delivery and promotion.

15. Going Smarter Monitoring and Evaluating Smarter Choices and Smarter Places Derek Halden DHC E: derek.halden@dhc1.co.uk