2011 Marketing Summit Tools & Techniques for Small Business.

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Presentation transcript:

2011 Marketing Summit Tools & Techniques for Small Business

1 x 1 marketing LinkedIn Groups Second Life Affiliate Marketing Tipping Points Chasms Permission marketing Clickthroughs Mobile ads Flash demos Track backs SEOTwitter Facebook Blogs Opt in/Opt out Customer relationships Loyalty programs Virtual events Corporate responsibility Web video AdWords Landing pages Mavens YouTube Online ads Electronic billboards

Marketing?

Today’s Objective STRATEGIC MARKETING = gives you power to make smart decisions that generate $ for your business

Marketing Doctor: Alyssa Dver Author of: No Time Marketing: small business-sized steps in 30 minutes or less Software Product Management Essentials Chief Executive for: Mint Green Marketing Contributor to: Forbes, BusinessWeek, Entrepreneur, Promo, Readers Digest, Chief Marketer, Software Magazine, etc. Speaker at: WDLS at the United Nations, Women’s Congress, American Marketing Association, Software Business, The Commonwealth Institute, Ladies Who Launch, Downtown Women’s Club, etc. BusinessWeek Female Entrepreneur to Watch 2007 American Express OPEN featured entrepreneur Dec 2009 CPM, CPPM, Wharton School, lifelong learner

The No Time Marketing Process 1.Marketing Inventory 2.Completing the Body of Knowledge 3.Positioning 4.Messaging 5.Pricing 6.Push marketing – lead generation 7.Pull marketing – lead nurturing 8.Marketing plan presentation 9.Ongoing refinement & responsible practices “strategy” “tactics”

1.What do you sell?

FLY Revised What = FLY’s Personal Style System™ Products: group workshops, corporate presentations, one-on-one consulting New tagline: simple strategies to always look great No: blog, Twitter, Facebook Yes: testimonials, video/photos, speaking opps, trunk shows/events

2. Who buys your stuff?

3. How do they buy?

4. Why do they buy stuff like yours?

“About” J Ross Wine J Ross Wine provides affordable educational and interactive wine-related presentations to support non-profit fundraising and corporate events for clients, employees, partners or sales teams. Unlike other event presentations, J Ross Wine Events are easy to arrange and offer both fun and practical information that people will appreciate for personal and professional reasons.

J Ross Wine Revised

5. Why should they buy yours?

6. Where do they get info?

Your brain on marketing…

Strategic Marketing The power to make smart decisions that generate $ for your business!

Need Marketing Help? book, eBook ($12.95/$9.95) online classes ($99) mentoring, coaching ($150/hr) Marketing plans, positioning, messaging Websites, SEO Collaterals (brochures, datasheets, etc.) Logo/branding (bus. cards, stationery, etc.) Events, tradeshows Direct mail, /newsletters PR, speaking programs, social media Do It Yourself We do it for you Expert Marketing Assessment & Planning prices start at $