Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central September 9, 2010 10:00am – 10:30am.

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Presentation transcript:

Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central September 9, :00am – 10:30am

Bill Lage ext These slides are available at

1. Quick overview of a YouTube Channel 2. Keyword Research Tool 3. Optimize your Headline, Description and Tags 4. Integration Ideas for Videos 5. Q & A

Before Creating a YouTube Channel some things to know. The average video only gets about 100 views in the first month. You start to lose people about 10 seconds into a video and they will usually only watch 60 seconds. So front load your video with awesome information and content!

Setting Up a YouTube Channel Start by going to

Keyword Research Tool Give s you suggestions for keywords based on topics or on other videos you see that rank for your keywords.

Optimize your Headline, Description and Tags Title: 120 character limit (Brand names last) Description 5000 character (be detailed but no the entire transcript) Be sure to use when including links. Tags: 120 characters (detailed and include things like brand, city, topics, etc

Integration Ideas for Videos Post them on your blog with the embed code that YouTube provides. Link to them from Facebook/Twitter/LinkedIN Other video sites? Yes…but YouTube holds 84.1% of all video services on the internet. (hitwise)

Integration Ideas for Videos – Some Tips Always allow embedding. Counts do go up if people watch the video on another website where it is embedded. Promote your videos by mentioning them in s, blogs, social media. Embed them in a Press Release.

Resources YouTube Keyword Tool TubeMogal – online video distribution YouTube and Video Marketing – An hour a day Marketing-Hour- Day/dp/ /ref=sr_1_1?ie=UTF8&s=boo ks&qid= &sr=8-1

1. Quick overview of a YouTube Channel 2. Keyword Research Tool 3. Optimize your Headline, Description and Tags 4. Integration Ideas for Videos 5. Q & A

Bill Lage ext These slides are available at

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