1. SocialNetworking Social Networking NCDA Winter Meeting Jan. 18, 2012 Sean Glennon Principal Planner Quincy, MA

2. 2 www.themeart.com Agenda Video – What is Social Media?What is Social Media? Overview of 8 popular Social Networking/ Social Media tools: Facebook; LinkedIn; Twitter; YouTube; Flickr; Skype; Constant Contact; HootSuite Tips for using “traditional” media Q&A; Peer-to-Peer suggestions

3. 3 www.themeart.com

4. 4 Facebook Category: Social Networking The “face” or front door of your agency Post tidbits of information Link to articles, photos, video, podcasts Create discussions Example: City of BostonCity of Boston

5. 5 www.themeart.com LinkedIn Video – What is LinkedIn?What is LinkedIn? Category: Social Networking “facebook for professionals” Connects you to current colleagues, former colleagues, potential colleagues NCDA “group”; “Answers” Job postings; see changes in jobs Contact info. more current than rolodex Apps. enhance experience (events; pres.)

6. 6 www.themeart.com Twitter Video – What is Twitter?What is Twitter? Category: Microblogging Short bursts of info = “tweets” Connect you to what YOU find interesting Connect your followers to what THEY find interesting Messages – no more than 140 characters “Details” pane - more info; embedding Example – U.S. Conference of MayorsU.S. Conference of Mayors

7. 7 www.themeart.com YouTube Category: Video sharing Upload videos of your CD Week events, PSAs, workshops, etc. Watch other organization’s videos Add “favorites” to watch again Receive links to suggested videos Create YouTube “channels” Examples: City of Quincy & Great videoCity of Quincy Great video

8. 8 www.themeart.com Flickr Category: Photo sharing Upload photos of CD Week events, groundbreakings, etc. Include descriptions such as titles, tags, location, people and more to give your photo context Organize the way you want Avoid web-posting; Enhanced security Example: HUDHUD

9. 9 www.themeart.com Flickr Category: Photo sharing Upload photos of CD Week events, groundbreakings, etc. Include descriptions such as titles, tags, location, people and more to give your photo context Organize the way you want Avoid web-posting; Enhanced security Example: HUDHUD

10. 10 www.themeart.com Skype Skype Intro VideoIntro Video Category: Livecasting Software application (download) Allows users to make (video) calls over the Internet Computer becomes a phone Conference calling available one-to-one = Free; Group = $8.99/mo. Demo video of group callvideo

11. 11 www.themeart.com HootSuite “Dashboard” for all accounts Streamline various networks into 1 screen Offers many features of the official sites, including posting status updates, photos, videos. Pros: Shrinking web addresses; scheduling posts Cons: Does not offer all features of other tools

12. 12 www.themeart.com ConstantContact Constant Contact E-mail marketing: easy-to-edit, great-looking templates; e-mail list management; e-mail delivery; handles formatting; approved bulk mailer; tracking and reporting Event marketing Online surveys $15/month for up to 500 e-mail contacts Demonstration

13. 13 www.themeart.com Traditional Media TV – Network & Local (PSAs; bulletin boards; news programs; member-produced; classes for your staff) Radio – Local stations are out there Newspaper – Write your own press releases; 5 Ws in first paragraph; Know your local reporters; send by e-mail; follow-up with phone calls; “cc” the online Editors; send pictures w/ captions; distribution “strategy” (publish dates)

14. 14 www.themeart.com Conclusion These tools require a time commitment Commit to logging on once/week If using more than 1 social media tool, try to use the same username Questions Comments; Suggestions; Pros; Cons