Visit Florida Internet and Interactive Media Overview Overview What is ‘interactive / online marketing”, What is ‘interactive / online marketing”, Objectives of interactive marketing Objectives of interactive marketing How to measure its effectiveness How to measure its effectiveness Advantages / Disadvantages Advantages / Disadvantages Visit Florida Web Site Visit Florida Web Site The current website – suggestions for improvements: Design, ‘grades’, gather personal info, (e.g. for travel kit), the name…. The current website – suggestions for improvements: Design, ‘grades’, gather personal info, (e.g. for travel kit), the name…. Driving traffic: Become preferred site (in search engines), exand searching criteria to more than “Florida”, exchange links, online YP Driving traffic: Become preferred site (in search engines), exand searching criteria to more than “Florida”, exchange links, online YP Online Games Online Games CD distribution CD distribution Gifts and promotions: (Florida souvenirs, Free family Travels) Gifts and promotions: (Florida souvenirs, Free family Travels)

Visit Florida Internet and Interactive Media Overview Overview What is ‘interactive / online marketing”, What is ‘interactive / online marketing”, Objectives of interactive marketing Objectives of interactive marketing

Visit Florida Internet and Interactive Media Overview (Cont.) Overview (Cont.) How to measure its effectiveness How to measure its effectiveness Advantages / Disadvantages Advantages / Disadvantages

Visit Florida – The Web Site Design

The website looks very unprofessional It is BORING!!! It is not attractive What can be done? Hire a professional web designer firm ‘Design outside the box’ Add Animation, Video Clips Cost is very low

Visit Florida – The Web Site Add More Value List of hotels / Attractions can be found elsewhere (e.g. AAA books) VF can add value such as grading by visitors

Currently, very minimal personal data is gathered via ‘sunny” – the trip planner More can / should be gathered, e.g. for sending free travel kit or CD. Visit Florida – The Web Site Gather Personal Data

Visit Florida – Driving More Traffic Online YP Online yellow pages are a great tool to bring in traffic: Targeted search One Click away from your website Yet, VF is not listed in the major YPs …

Visit Florida – Driving More Traffic Online YP

VF should become a national preferred listing in several categories Very inexpensive Visit Florida – Driving More Traffic Online YP

Visit Florida – Driving More Traffic Online Link Exchange Exchange Links… (Travelocity, Expedia and others)

Who are we? VisitFlorida.org? VisitFlorida.com? FLAUSA.org? FLAUSA.com? - Visit Florida – Consistency

Feature online games on he website Florida Themes Targeted for kids and young adults Inexpensive Visit Florida – Other Online Marketing Means

CD Distribution Florida Promotion Clips Interactive Travel Planner Can be sent directly to travelers (data can be gathered in he website), OR Via travel agencies Visit Florida – Other Online Marketing Means