1. Search Engine Optimization Will Hanke

2. Owner, Lighthouse Technologies Since 1997 Web Design & Development Custom Web Programming Web Hosting Search Engine Optimization

3. How Do Customers Find Your Website? When a customer needs a product or service, they do a search. 54% of the US now uses an online search engine instead of the phone book 95% of those people use a search engine to find what they are seeking 90% of those same people don’t look past the second page of results for their search

4. What is SEO? Optimizing and positioning your website to be on the first or second page of results for a specific search Creating an onsite and offsite ‘reputation’ for your website through links and words Helping the Search Engines ‘learn’ about your website

5. Why is search so important? Searches a day: Google 91 Million Yahoo 60 Million MSN 28 Million Search is the number one way people will find you or your product/service/website. Search is the most productive form of ‘advertising’ – and it’s free!

6. Keywords Since most visitors come to you from search, how are they finding you? Keywords are words that would describe your site. They are words that your customer would type into a search box to find you. Think as a customer, not as yourself What are some keywords for your site?

7. How Can You Get This Ready-to- Pay Traffic to Your Website? Advertise and hope they come Put your website address on your business cards and your car or… Modify your website so that the customers find you when they search for your product or service (Free customers!)

8. How Do I Do That?! Start by getting a professional review of your website done. These reviews are somewhat costly, but the ROI for this service is well worth the cost! Once the review is done, implement! –Modify existing pages to capture those visitors –Build new industry-relevant pages –Ask for links from vendors –Build links from other sources

9. What Can You Do Today Add content to your website that is industry-relevant and helpful (often!) Become a go-to website for industry related information Put some (not all!) keywords in bold and others in italics Get rid of useless animations and non- content pages!

10. Contact Info, Q & A Questions? Lighthouse Technologies Website: TechLH.com Phone: 314-496-8665 Email: will@TechLH.com Interested in hiring me? Ask me for a business kit.