Introduction - Principle We truly live the Ferrari values; embracing the iconic Italian heritage - style & design, confidence & pride, personality & flair.

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Presentation transcript:

Introduction - Principle We truly live the Ferrari values; embracing the iconic Italian heritage - style & design, confidence & pride, personality & flair - the essence of dolce vita. The Ferrari of Audio

Introduction - Principle Performance, Excellence, Passion Unprecedented power & technology goes into every product, mixing the highest quality components with exacting engineering to drive the greatest performance imaginable.

Introduction - Principle Performance, Excellence, Passion The highest possible quality underpins everything we do. We create products that reflect our customers aspirations, those who strive for, and achieve, the best in life.

Introduction - Principle Performance, Excellence, Passion Every process is driven by desire. The power of Ferrari exists in its desire to win, to excel, to perform against it’s own standards. We embody this confidence to drive a passionate response from our markets.

Introduction - Principle Global Luxury ‘Ferrari’ & ‘Luxury’ tell a globally recognised story and our products embody the essence of both. We are premium, quality & unique with a global reach and a global message.

Core Message The Ferrari by Logic3 collection celebrates Ferrari’s excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design Worked with highly respected audio designers to create a range of unique audio products that bring Ferrari’s iconic Italian heritage to life We have long-held the ambition to produce the very best audio products in the market and this collaboration has truly enabled us to fulfil this aim

Creation of two distinct product identity visual languages that can be applied across two ranges of audio devices – both at launch and on future and diverse products Design concepts focused on leveraging the global reach of the brand Identifying re-usable attributes that create positive cognitive associations to the Ferrari brand Meet and surpass market expectations. Ferrari has little or no pedigree in this sector but consumers will expect them to be “best in class” products (especially Prancing Horse devices) Cavallino audio devices are aspirational, exclusive, prestigious, technologically advanced and beautifully crafted Scuderia audio devices designed for the fans that acknowledge their passion and enthusiasm and are inspirational and desirable Introduction - Setting the scene

In and around the home Concepts that are sympathetic with users home environments and their existing technology but not everyone lives in a house like this...

Speaker Docks

Scuderia Speaker Docks

Scuderia FS W Speaker Speaker Dock with Dock Connector for iPad, iPhone & iPod Bluetooth Connectivity 120W RMS Class HD Amp 2.1 Speaker with Twin Passive Bass Radiators App

Scuderia FS W Speaker

Scuderia FS1 Air - 120W Speaker with Airplay Speaker Dock with Dock Connector for iPad, iPhone & iPod Airplay Bluetooth Connectivity 120W RMS Class HD Amp 2.1 Speaker with Twin Passive Bass Radiators App

Remote Control - Scuderia FS1

Cavallino Speaker Docks

Cavallino GT W Speaker Speaker Dock with Dock Connector for iPad, iPhone & iPod Bluetooth Connectivity 250W RMS Class HD Amp Multi Speaker Unit with 6.5” Subwoofer App

Cavallino GT W Speaker

Cavallino GT1 Air- 250W Speaker Speaker Dock with Dock Connector for iPad, iPhone & iPod Airplay Bluetooth Connectivity 250W RMS Class HD Amp Multi Speaker Unit with 6” Subwoofer App

Remote Control - Cavallino GT1

Scuderia Alarm Clock

Scuderia – Alarm Clock Compact Alarm Clock with Dock Connector for iPhone & iPod

Scuderia Timecube: Red

Scuderia Timecube: White

Scuderia Timecube: Titanium

App

Headphones & Earphones

Scuderia Earphones & Headphones

In-Ear Earphones – Scuderia Ferrari Scuderia Ferrari S100

In-Ear Earphones – Scuderia Ferrari Scuderia Ferrari R100

Earphones – Scuderia Ferrari P200

Earphones – Scuderia Ferrari R200

Earphones – Scuderia Ferrari R300

Cavallino Earphones & Headphones

In-Ear Earphones – Ferrari Cavallino Ferrari Cavallino G150

In-Ear Earphones – Ferrari Cavallino Ferrari Cavallino G150

Earphones – Ferrari Cavallino T250

Earphones – Ferrari Cavallino T350

Awards CES 2012

POS Displays Concept 1

POS Displays Concept 2