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XTEQ. SUNFIRE BRAND POSITIONING  Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers.

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Presentation on theme: "XTEQ. SUNFIRE BRAND POSITIONING  Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers."— Presentation transcript:

1 XTEQ

2 SUNFIRE BRAND POSITIONING  Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers in the world  Recognized leader for power and performance in high end audio; Sunfire delivers unrivaled sound quality  Engineered for excellence – Sunfire is the ultimate sonic experience  Built to perform, Sunfire is backed by an industry-leading warranty  Sunfire puts performance FIRST, with decades of innovation and more than a dozen award wins  Sunfire is the leading luxury home theater brand  Copious patents all because Sunfire was the FIRST to break through the static with this killer product  Core Values: Leader – Innovator - Defines the Standards for Quality - Craftsmanship

3 SUNFIRE PRODUCT POSITIONING Sunfire HRS 8” 1000W Peak 10” 1000W Peak 12” 1000W Peak HRS8 VK: 949,- HRS10 VK: 1.199,- HRS12 VK: 1.399,- Sunfire XTEQ 8” 1800 W Peak 10” 2800 W Peak 12” 3000 W Peak XTEQ8 VK: 1.599,- XTEQ10 VK: 1.899,- XTEQ12 VK: 2.199,- BETTER BEST Sunfire SDS 8” 200W RMS / 400W Peak 10” 250W RMS / 500W Peak 12” 300W RMS / 600W Peak SDS8 VK: 499,- SDS10 VK: 649,- SDS12 VK 749,- GOOD

4  NEW! Flagship XTEQ 8”, 10” & 12” models  NEW! Sunfire’s Tracking Down Converter™, high- powered XT amplifier design  Up to 3,000 watts of pure heart-thumping bass  NEW! Digital Auto-EQ circuit for enhanced room calibration  NEW! Connectivity options including XLR connector  NEW! Asymmetrical Cardioid Surround (ACS)  NEW! High Back EMF system with high excursion driver  NEW! XT suite of premium audiophile features  Advanced auto turn-on circuitry, Anti-Walking Tread Design Feet™ (AWTD), single international voltage selector, gold plated connectors, soft clipping circuitry, crossover level and phase control  Available: Spring 2015 SUNFIRE XTEQ OVERVIEW

5 MARKET TRENDS  The design trend for audio systems today is based more closely on a professional cinema and consumers are demanding more bass due in part to increased interest in improved audio quality.  Paul Hales, founder, Pro Audio Technology  There is a “refocus” on music in the market. Studies show that buyers want to upgrade their subwoofers with more compact high-performance subwoofers at the mid-range price point. The subwoofer market is poised for a strong resurgence both in terms of new installs, as well as upgrading, as we see the demand for quality performance grow.  Sandy Gross, designer and founder of GoldenEar  TV speakers and soundbars have weak or nonexistent bass so more movie and audio enthusiasts are realizing just how important accurate, powerful bass can be to their entertainment, and that is driving awareness and sales of high-end subwoofers.  Gary Yacoubian, president and managing partner, SVS  As TVs get thinner and soundbars get smaller, the need for subwoofers increases.  Peter Tribeman, president Atlantic Technology  Wireless subs that blend into a room will become more and more important to customers.  Ken Hecht, MSE

6 FeaturesAdvantageBenefit NEW! Flagship XTEQ 8”, 10” & 12” modelsThere are now multiple sizes to fit every unique installationThe XTEQ is the perfect fit for both new audio designs as well as existing configurations NEW! Sunfire’s Tracking Down Converter™, high- powered XT amplifier design Up to 3,000 watts of pure heart-thumping bassEnables extremely deep and powerful bass from a very small and discrete subwoofer NEW! Digital Auto-EQ circuit for enhanced room calibration More precise room-specific calibrationMore accurate integration with your room and the rest of your audio system NEW! Connectivity optionsMore connectivity options including XLR connector for connection with consumer and professional components Increased installation flexibility NEW! Asymmetrical Cardioid Surround (ACS)Allows extended xMAXAllows more bass from smaller drivers NEW! High Back EMF system with high excursion driver High Back EMF driver technology produces massive amounts of low distortion bass from some of the smallest drivers in the industry Jaw dropping bass. Seriously. NEW! XT suite of premium audiophile featuresAdvanced auto turn-on circuitry, Anti-Walking Tread Design Feet™ (AWTD), single international voltage selector, gold plated connectors, soft clipping circuitry, crossover level and phase control Latest technology features ensure class-leading performance and compliance. Standby power consumption meets latest requirements ensuring energy efficiency and low cost of ownership FEATURES, ADVANTAGES & BENEFITS

7 8”, 10”, 12” SPECIFICATION MATRIX


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