1. Our Shared Culture Our Core Values
2017

2. is a world where people are healthier and live better
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Our vision
is a world where people are healthier and live better
Our purpose
is to make a difference by giving people innovative solutions for healthier lives and happier homes

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Mead Johnson
Vision
To be the world's leading nutrition company for babies and children
Mission
To nourish the world's children for the best start in life

4. Our shared culture: better together
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Our shared culture: better together
As a combined business, RB and Mead Johnson will be an unstoppable force.
We will work together to create innovative solutions for healthier lives and happier homes.
Our shared culture will be at the heart of our success.
We believe in people, purpose, passion and performance.
RB will be the global no1 in consumer health and hygiene
We have outperformed our industry for years.
We have more than 20 household-name power brands
We affect the lives of tens of millions of consumers every day
Maintaining our culture - taking the best of RB and the best of Mead Johnson - will be at the heart of our continued success
The combined strengths of the business can be summarised as 4Ps – a focus on people, a clear purpose, a passionate commitment and a track record of out-performance

5. The RB Magic culture: starts with people
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The RB Magic culture: starts with people
Ours is a culture which rewards determined optimistic people
People who enjoy striving to do their best and pushing for better
People with the tenacity to see things through
People who are excited and enthused by new possibilities
People with imagination, flexibility and focus
People with the ambition to develop new skills and take on new responsibilities
People who robustly champion the right thing to do and the right way to do it
We are home to more than 40,000 talented people with a huge diversity of backgrounds and skill-sets
The type of people who enjoy RB and thrive here have certain shared characteristics
They are determined and they are optimistic.
They are resilient and they are resourceful.
They truly believe that they can push for better and achieve great things
Our culture is designed to enable people to make their mark – by taking ownership and acting with responsibility
That’s how we create exciting, meaningful and well-rewarded careers
That’s how we build our brands and outperform our competitors
That’s how we deliver our vision and purpose – to make lives happier and homes healthier

6. Our values empower and unite us
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Our values empower and unite us
Our five core values combine to create a unique culture and identity
They are more than words: they are guides to behaviour
Our values inform recruitment and reward, systems and processes
Our values are the means to push for better and support our purpose
Culture is result of everybody working together to a set of shared values
Shared values provide freedom within a framework – guidance as to what is expected and what is demanded
And our values are more than words on a poster or powerpoint.
They are the basis of the way we structure and manage the organisation - and the way that leadership works
They are used to find, develop and reward the best talent - as part of our performance management processes
They are used to ensure that we act with transparent integrity and consistency in every market
They create a real sense of belonging and a justified sense of pride

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Our core values
Our values are a set of interwoven principles and commitments
Each is vital. Each depends on the others
The five values we have chosen are not individually distinctive, but the resulting culture is
It is the balance of freedom and governance which makes the ‘RB magic’
Our values are interwoven principles and commitments
Each is vital. Each depends on the others
But the place to start is Responsibility
Responsibility means doing the right thing and doing things right
Ownership means having the attitude that “It’s my business – I’m driving it”
Entrepreneurship means having the courage to disrupt the status quo and be imaginative
Partnership means building valuable relationships based on mutual trust and directness
Achievement means being hungry to outperform.  You can always push for better

8. Responsibility Doing the right thing
Behaviours we see in Responsibility:
Responsibility means one thing above all
It means doing the right thing, even when it’s hard
It means always leading and acting with total integrity
How do you know what is the right thing?
By thinking putting our consumers and our people first
Their safety. Their wellbeing.
Their needs. Their dreams
Everyone has responsibilities. Everyone must take responsibility.
Especially when it is hard
We are already a great company. We must be a good company
We always do the right thing even when it is hard
We always put the safety of our
people and
consumers first
We lead and act with integrity

9. Ownership ‘It’s my business, I own it, I drive it’
Ownership is central to what makes RB a unique business
People at RB are given freedom to make a difference
To take responsibility for delivering results
That’s why we recruit people who have resilience and resourcefulness
And who have attitude and spirit
The appetite to treat the business as their own
The confidence to take the initiative – not wait to be told or asked
Ownership means driving the business forward and pushing for better
Behaviours we see in Ownership:
I treat the business like it’s my own
I do not wait to be asked or told, I take the initiative
I have the freedom to make a difference

10. Entrepreneurship Courage to disrupt the status quo
Entrepreneurs are people with imagination, creativity and a passion to turn ideas into value
That means being prepared to disrupt the status quo
To ask ‘why?’ and ‘why not?’
It means having the courage to champion new ideas and the flexibility to find solutions
To tackle big ideas with limited resources
To get behind initiatives irrespective of who invented them,
Whatever role people play at RB – in our laboratories, factories or warehouses, in marketing, risk or finance or HR – we can, should and must always be looking to do better by doing different
At RB we respect and reward entrepreneurship in all its forms
Behaviours we see in Entrepreneurship:
Champion new ideas irrespective of where they come from
Passionately turn creative ideas into effective business solutions
Big ideas with less money

11. Achievement Hungry for outperformance
Behaviours we see in Outperformance:
Achievement is multi-dimensional
RB has commercial goals and bigger ambitions to improve the lives of our consumers and their communities
Performance and purpose go hand in hand
Realising that goal depends upon giving your best and pushing for better
Better science, better products, better processes, better brands, better impacts, better business
When you’ve reached one peak look for the next one – the higher one
We must not only perform what is expected of us, we must be hungry to outperform
We have a bias for acting at speed
Not acting recklessly but acting decisively to shorten the time between decision and implementation, concept and execution
Outperformance across the business is recognised and rewarded
At RB who you know or who you please is irrelevant
What matters is the lasting value you create and are recognised for
When we climb a mountain we look for the next peak
We reward outperformance, not who you know or please
A bias for action at speed

12. Partnership Building trusted relationships to create value
Behaviours we see in Partnership:
Partnership is both a philosophy and a pragmatic business practice
No one has all the solutions: we must partner with others to find them
But partnering at RB doesn’t just mean doing deals to create mutual value
It is a special way of working with colleagues, suppliers and other stakeholders
At RB partnering means being very honest, very open and very direct
Saying what you mean and doing what you say
Never being two-faced or shying away from expressing your true opinions
We value constructive conflict
It can lead to the best solutions
Partnership is therefore a commitment to treat others as equals and as adults
We say what we mean and do as we say in the room and outside it
We value constructive conflict, it’s how we get the best solution
No one has all the solutions so we partner with others to find them