1. By Farai Myezwa Better sound Through research

2. The best cinematic experience comes from a perfect mix of visual and audio stimulation in order to bring a life like and enjoyable experience into your home. It all sounds good, but would it still be like a melody in your ear if it came with a 4 figure price tag?

3. Smaller is better? Bose take pride in their most recent innovation which has allowed them to make speaker systems much smaller but better, the speakers are about as big as a can of coke but they can provide sound similar to speakers much larger

4. Other products Not only are they well know and established as a brand for home cinema sytems but they also specialise in the following: In car audio systems Portable music systems Outdoor speakers, auditorium speakers Headphones and sound docks.

5. Why bose Bose came about as a result of a dissappointed electrical engineer in 1956 who dedicated his research into fixing what he saw as a fundamental problem with high end speaker systems. The bose system is truly above others as it uses innovative waveguide technology which allows them to provide specific sound where and when they want it, the technology allows them to rival the sound of much larger stereos. The aim is to reproduce a good quality sound by directing the sound in order to amplify the sound the same way a flute does a breath of air.

6. Bose best sellers Bose is known for their high prices, but good quality comes at a price. Acoustimass 5 £400 In-ear headphones £79 Quiet comfort, noise reduction £274 Bookshelf speakers £69.99 Companion 3 computer speakers, £199.95 Sound Dock £299

7. Bose Pricing A lot of money goes into researching on ways to make the materials used as eco friendly as possible to reduce cost upon disposal and or recycling where possible. As well as research on how to provide a comfortable design to work with all people, more money is used in creating a design that will not prove harmful to users in order to maintain their product on the right side of health and safety. Another aspect is the increased production time and labour cost included in making the products with the promise of quality they give to their customers.

8. The question remains should they provide a good product which says no to compromise or just any other profitt gaining product and because they ensure customer satisfaction they look to increase research and testing and quality assurance in order to also satisfy people ethically. The only way they can maintain standards and still make the frocess worthy is by pricing the way they do but all for good reasons because the sound quality is second to none in my opinion even in their earphones, and it would be a god purchase because even after the aqcuisation they will continue to looka after you and your product as courtesy.

9. Market competition Competing in this type of market where there are so many very well established brands and ever changing and cheaper alternatives readily avilable makes prices of a very key factor. Market competition is also a major factor affecting pricing decisions for Bose, but with all the alternatives at a much cheaper price, why does Bose still thrive with such high prices.