1. How Project Management Supports
Strategic Management
Donald E. Moore, MBA, PMP
May 23, 2018

2. Strategic Management Defined…
The science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.
Accomplished Through:
Developing Mission and Vision Statements
Outlining Organizational Objectives
Developing Projects to meet the above…
Formulating, Implementing, and Evaluating

3. Mission Statement Humour

4. Mission, Vision, & Values: Defined
Who are we and why do we exist?
What do we Do / Deliver?
Why are we doing what we are doing?
Vision:
Where are we going and why?
What is already determined that we need to continue to build?
Where would we like to go in the future?
Values: How are we going to go about achieving
our Mission and Vision?

5. Mission Statement Examples
One of Canada’s most trusted brands, Canadian Tire is focused on the everyday jobs and joys of our customers. With 490 retail locations we sell more products, in more places, than any other Canadian retailer. We are Canada’s store.

6. Mission Statement Examples
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing
devices with iPad.

7. Mission Statement for McDonald’s
McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.

8. Mission Statement Humour

9. Vision Statement Examples
Amazon's vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
To be led by a globally diverse workforce that consistently delivers outstanding business results, understands the various cultural demands of a global marketplace, is passionate about technology and the promise it holds to tap human potential, and thrives in a corporate culture where inclusive behaviors are valued.

10. Vision Statement for McDonald’s
McDonald's Brand vision is "To be the best quick service restaurant experience". Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.

11. McDonald’s Values
We place the customer experience at the core of all we do.
We are committed to our people.
We believe in the McDonald’s System. 
We operate our business ethically. 
We give back to our communities. 
We grow our business profitably.
We strive continually to improve.

12. Challenges / Opportunities ?
Next Steps…
What Challenges (or Problems) exist?
What are we trying to resolve?
What are the Opportunities for the Organization?

13. Strategic Objectives: Defined
Continuous strategic areas that help you connect your mission to your vision for the organization.
Examples of Strategic Objectives:
Increase Market Share
Strengthen Financial Resources
Increase Physical Resources
Develop Innovative Products
Increase Productivity
Develop Action Plans with Goals

14. Specific Actions / Projects for the Organization?
Next Steps…
What should be the Specific Actions / Projects for your Organization for the next few months / years, to meet your Strategic Objectives?
These should bring you from your Mission Statement to your Vision Statement?

15. Strategy Humour

16. Open Discussion