1. An Overview of the Courses & University
Leuven Presentation
An Overview of the Courses & University

2. Today Overview of the School of Marketing and Management
Insights into the courses
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3. Coventry Business School Coventry Business School
School of
Strategy and Leadership
Coventry Business School
School of
Economics , Finance and Accounting
Coventry Business School
School of
Marketing and Management
Coventry Law School
Purple is the business school, which is 50 years old.

4. School of Marketing and Management
3 broad subject areas
MARKETING
PG in Advertising and Marketing, International marketing, Brand Management, Digital Marketing Management)
HUMAN RESOURCE MANAGEMENT
EVENTS, SPORT & TOURISM

5. 3 Key Business Functional Areas
BUSINESS MANAGEMENT FUNCTIONAL AREAS
Finance (Money)
Marketing (customers)
Human Resource (people)
‘Mix’ will vary depending on the course chosen

6. January 2019
Bachelor of Advanced Business Management (Option in Digital Marketing and Communication)
MSc International Marketing (Advanced Entry)
Bachelor of Advanced Business Management (Option in International Management)
MSc International Business Management (Advanced Entry)
MSc International Business (Advanced Entry)
Bachelor of Advanced Business Management (Option in Human Resource Management)
MA Human Resource Management (Advanced Entry)
MSc International Human Resource Management (Advanced Entry)
MA Marketing Management (Advanced Entry)
MA Advertising and Marketing (Advanced Entry)
Bachelor in Advanced Business Management (Option in Sports Management)
MSc Sport Management (Advanced Entry)

7. PG Courses January 2020 Marketing related areas:
MA Advertising and Marketing;
MA Brand Management;
MSc International Marketing Management
MSc Digital Marketing Management
MA Advertising and Marketing aims to prepare students to develop expertise and become professional practitioners in advertising and marketing by equipping students with the theoretical knowledge, skills and personal attributes required by employers from a range of public, private and voluntary organisations involved in marketing communications and/or advertising activities. Our graduates will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions.
The aim of MA Brand Management is to prepare students to develop the expertise to become professional brand managers in a range of sectors. Our graduates will develop into critical and reflective brand management specialists, capable of excelling across international boundaries and cultures. The course should appeal to students interested in increasing both their understanding of branding principles and strategic brand management decision making. The growing interest in luxury branding is critiqued within the course. The course includes the theoretical underpinning behind building a luxury brand that for example makes a customer wait for an extensive period of time for the latest ‘must have’ product or service. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers. The course provides students with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management and approaches to managing a brand over different geographical areas. The course combines current thinking and developments surrounding global brand management with illustrative examples for students to draw from and particularly focuses on branding in an international context.
The aim of MSc International Marketing Management is to prepare students to examine the management of the marketing process. Our graduates will develop into critical and reflective international marketing management specialists, capable of excelling across international boundaries and cultures.
The aim of MSc Digital Marketing Management is to prepare students to develop the necessary skills and personal attributes to become professional digital marketing managers capable of managing the digital marketing team in a public, private or non-profit sector. The course has digital marketing management at its core, and provides students with the specialist knowledge and skills of a digital marketing manager to ‘develop their ability to apply knowledge and understanding of [digital marketing management] to complex issues both systematically and creatively’ (QAA Subject benchmark statement for the Masters’ awards in Business and Management, 2015). The course also develops significant general marketing management skills and covers marketing communications management and marketing planning related knowledge in order to prepare students to think strategically and to respond effectively to future organisational challenges.

8. Sem
MSC International Marketing
Management FBLT054
MA Advertising and Marketing FBLT055
MSC Digital Marketing Management FBLT056
MA Brand Management
Credits. 1
Marketing Strategy Planning and Control 
7016SMM
Marketing Strategy Planning and Control 7016SMM 15
Consumer Behaviour
7014SMM
Advertising Psychology
7020SMM
Marketing Communications
7013SMM
Digital Marketing Strategy 
7015SMM
Brand Analytics
7033SMM 2
International Brand Management
7017SMM
Sales Management 
7021SMM
Managing Digital Marketing Projects
7024SMM
Global Marketing.
7018SMM
Global Advertising Management  
7022SMM
Digital Marketing Analytics
7025SMM
Contemporary Brand Research
7034SMM
Managing Marketing Metrics
7019SMM
Crisis Management and Public Relations.
7023SMM
Disruptive Technology in Marketing.
7026SMM
Service Operations
7028SMM
Creative Advertising
7029SMM
Managing Global Marketing Teams
7030SMM
Luxury Branding
7035SMM   3
7002CRB Global Professional Development –Consultancy 10
7012SMM Postgraduate dissertation/consultancy project 50

9. Variety in Teaching and Learning
Coventry Business School

10. Innovative Teaching Run Your Own Event

11. International Field trips (Athens Trip)
Seminar on Negotiations
Live Case Study with Mentos

12. Example of Specialised Teaching Facilities (DigiCom LAB)
Innovative, creative, and collaborative environment
Industry-focused hardware and software
Adobe apps, social networking platforms, blog and website building apps
Developing a portfolio and enhancing practitioner skills
Adobe Apps, Social Networking, Blog/Website building apps

13. Why Choose Us? Excellence in teaching and student experience ​
Vibrant business school recognized nationally and internationally  ​
Courses designed for employability ​
Global outlook ​
Dynamic, growing and diverse sector, with many regional opportunities ​
Transferable business and academic skills ​

14. Graduate Positions

15. Stay in touch
If you want more information on any of the courses, contact:
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