ACCESS Introduction to Travel and Tourism
Going Places: Something predictable about human behavior: “We love to Travel.”
We First Traveled to: Find Food for Herds of Animals Find Food for Ourselves Open Trade Routes Then We Traveled for: Curiosity-What’s out there? Pleasure-Leisure Religion Commerce War
What is TRAVEL? Dictionary: Going from one place to another Our Definition: Going from one place to another- and doing things when arriving there-for reasons not associated with everyday life.
TRAVEL Two broad categories –Leisure Travel: Travel for enjoyment, such as vacation, going to beach… –Business Travel: Travel associated with work, also called corporate travel, such as conventions and meetings…
Work or Pleasure? “Corporate and leisure travel can and often do overlap.”
TRAVEL TERMINOLOGY Attractions : anything that leisure travelers find interesting, such as a famous building, museum or theme park
State of Arkansas Around Howard Co. Howard County Nashville United States North America List tourist attractions in these areas TARGET ON TRAVEL & TOURISM The World Nashville
TRAVEL TERMINOLOGY Transportation: Moving people and things from place to place
TRAVEL TERMINOLOGY Hospitality: industry encompassing lodging and food services (food and beverage)
TRAVEL TERMINOLOGY Tourism: The entire travel industry –Tourism comes from the word tourist, which implies pleasure- not business- however, the entire travel industry touches on tourism
SECTORS OF THE TRAVEL INDUSTRY
AIR Airlines of all sorts and sizes Industries that directly support AIR –Catering –Fuel –Air Ports –Governmental Organizations –(FAA)
SECTORS OF THE TRAVEL INDUSTRY
LODGING Hotels Motels Condominiums Timeshares Lodges All-suite Hotels Campgrounds
SECTORS OF THE TRAVEL INDUSTRY
TRAVEL AGENCIES Business that helps the public with their travel plans and needs American Express, Uniglobe, American Automobile Association, Expedia, Travelocity Can target their sales to different markets: leisure, business, or both
SECTORS OF THE TRAVEL INDUSTRY
CRUISE LINES One of the fastest growing segments in travel Carnival, Royal Caribbean, Norwegian, Holland America Takes passengers to almost every place accessible by water
SECTORS OF THE TRAVEL INDUSTRY
MOTORCOACH OPERATORS Own and operate buses Some go city-to-city-Greyhound Some are Charter (rent)-Coach USA Some are city sightseeing companies Local city transit system buses
SECTORS OF THE TRAVEL INDUSTRY
Tour Operators Tours are most common “package” Local tours-Gray Line Independent tours Escorted tours May use bus, rail, air, ship or combo Usually for one money
SECTORS OF THE TRAVEL INDUSTRY
Food Service Often considered apart from the travel industry-so big Is big part of travel and tourism because travelers need to eat Restaurants, cafes, catering facilities, conventions, roadside restaurants, theme restaurants, airport food service
SECTORS OF THE TRAVEL INDUSTRY
Offices usually located near airport Hertz, Avis, Budget, Enterprise Rent business and leisure units Often included in independent tour packages CAR RENTALS
SECTORS OF THE TRAVEL INDUSTRY
Rail Travel Once the main form of transit Is still important part of travel industry Some rail service is public: Rail Canada and Amtrak (USA Pass.) Subways, Streetcars, and cable cars are sometimes considered a part of rail travel
SECTORS OF THE TRAVEL INDUSTRY
Meetings and Conventions Large sector of travel and tourism Has all sizes-large and small For business, organizations, clubs Includes trade shows, expos, World’s Fair
SECTORS OF THE TRAVEL INDUSTRY
Sports and Entertainment Attracts locals Attracts visitors from far away Strong connection to food, lodging, transportation, and tax dollars
SECTORS OF THE TRAVEL INDUSTRY
Attractions What people go to see Landmarks-towns Buildings, bridges, monuments Famous icons: Eiffel Tower in Paris, Golden Gate Bridge in San Francisco, Pyramids in Egypt
SECTORS OF THE TRAVEL INDUSTRY
Theme Parks “Super” Attraction Disneyland, Disney World, 6 Flags, Bush Gardens, Sea World Amusements parks
SECTORS OF THE TRAVEL INDUSTRY
Parks and Recreation Local city parks, state parks, national parks Wildlife parks in Africa Hot Springs National Park, Statue of Liberty National Park
SECTORS OF THE TRAVEL INDUSTRY
Destination Marketing Organizations Organization that promotes travel May be for city, county, area, state or nation Tourist Offices Tourist Bureaus Visitors Bureaus
SECTORS OF THE TRAVEL INDUSTRY
Research Companies Collect demographic and psychographic information about customers Create marketing strategy to reach customers Analyze the customer marketplace
TRAVEL TERMINOLOGY Demographics: measurable factors such as age, income, gender, marital status of customers Psychographics: hard to measure factors such as attitude, preferences, beliefs BOTH are used to figure out what customers need and want
SECTORS OF THE TRAVEL INDUSTRY
Organizations Insurance Companies for protection
Organizations Financial Companies for credit and traveler’s checks Technology providers for reservations, database, web sites Trade Associations for representing trade interests, training, research Travel publications for information
Organizations Financial Companies for credit and traveler’s checks
Organizations Trade Associations for representing trade interests, training, research
Organizations Technology providers for reservations, database, web sites
Organizations Travel publications for information
SECTORS OF THE TRAVEL INDUSTRY
Careers Nearly endless supply of jobs Hundreds of thousands of jobs Unique, potentially rewarding, growth opportunities, You can make a difference –Help people learn about culture, travel, other parts of the world, fulfill dreams, support economics, have fun yourself
TRAVEL AND TOURISM “ One of the greatest industries in the world”
How Travel is Sold Consumers: “you”, the “guest”, or the “Client”, Passenger, Visitor, customer…all purchase a travel product Suppliers: Companies that create, own, provide products being sold: airlines, lodging chains, car rentals, rail companies, bus lines, ship lines Intermediaries: Companies that act as go- betweens “middle man”