1. TFJ3C
Ms. Mulligan Smith

2. Definitions
Hospitality: cordial reception or kindness in welcoming guests or strangers
Tourism: travel for recreation, business or leisure purposes, usually of limited duration (not long-term)

3. History at a Glance 1000’s of years old
Developed as a result of trade and travel routes
Horses had to stop frequently to rest
Railways developed, there were stops
With cars, came highways
People began to travel and be hosted along the way

4. Accommodations/Lodging
Food and Beverage
Recreation
Entertainment
Transportation
Travel
Functions and Events
Gaming Facilities

5. Accommodation and Lodging Sector
What is it???
What makes a good host?
Satisfying a guests needs
Anticipating a guest’s desires
Generating a friendly & safe atmosphere
Provide overnight or longer-term services to guests
Employs over 1 million people in Canada alone
Use of “Best Practice” or standards, within chains
Evolved to create customer preference from budget motel to luxury hotels to all-inclusive resorts

6. Types of Accommodation
Hotels
Motels
Resorts
Casino Hotels
B&Bs
Cottages
Cabins
Hostels
Camping
Rving
Dorms

7. Accommodation Subtypes
Chains
Franchises
Independents
It is said that the accommodation sector is the most important sector of the H&T industry... why do you think this is so?

8. Room Rates How are room rates determined? Type of accommodation Season
Availability
Location
Number in group
Corporate or government rate

9. Food and Beverage Sector
What is it???
Categorized by market served, overall concept and menu type
Market
Quick service, family, and fine dining
Concept
Theme, décor & ambiance
Menu
Representation of guest & restaurant, functional, price point

10. Types of Food and Beverage Establishments
Full-service restaurants
Fast food restaurants
Special food services
Caterers
Mobile Food Services (aka food trucks)
Bars

11. Food and Beverage Sector Facts
The sector employs more than 1.5 million people in Canada, almost 10% of the total population
It is a major source of entry level and part- time jobs
The sector employs 1 in 5 youth with jobs in Canada (ages 15-25)... this accounts for almost 50% of the sector
There are over 70,000 food service units in Canada
The average Canadian household visits a restaurant, snack or meal venue 600 times per year
The most popular food and beverage order in Canada is ____ ____ and _______.

12. Recreation Services Sector
If people have free time and disposable income they will pursue leisure activities
Gym
Sports teams
Aerobic classes
Swimming lessons
Masseuses
Work hand in hand with lodging (all inclusive)
Also operates closely with entertainment sector (performers)
Diverse collection of jobs (tour guides, operators)
59% of workers are on the service side

13. Entertainment Sector Concerts Plays Theatres
Often mixed in with recreation sector and food and beverage sectors
Sports venues
Performers
Canteens

14. Transportation Sector
How tourists get around when they’re in their destinations
How companies present their overall product (I.e. package deals)
Coach buses
Planes
Passenger Trains
Taxis
Limousines

15. Travel Sector
The specific travel sector refers to the destination- based sector of the overall hospitality and tourism industry
Ecotourism
Packaged Deals
All-inclusive vacations

16. Functions and Event Management Sector
Frequently work out of lodging venues
Anticipate the needs of the customer
Have a good relationships with vendors
Conferences
Conventions
Weddings
Fundraisers
Funerals

17. Gaming Facilities Sector
Casinos
Horse Racing Tracks
Often combined with the food and beverage sector and the entertainment sector
Restaurants
Bars
Performers

18. How the Sectors are Connected?
How are various services, events and activities associated with one or more sectors of the tourism industry?
Youth hostels
Air transportation
Ecotourism
Weddings
Guided tours
Other ....?

19. Industry Statistics
The provinces that go on the most trips: Ontario, Quebec
The cities that go on the most trips: Toronto, Montreal
Most popular Americans visiting Canada: New Yorkers
Most popular foreign countries visiting Canada: US, UK, France
Most popular American travel destinations for Canadians: New York, Florida, Washington
Most popular foreign travel destinations for Canadians: US, Mexico, Cuba, UK, Dominican Rep.
Canada is 18th on the International Travel List (UNWTO)
The successful 2010 Vancouver Winter Games are still giving Canada great publicity 19

20. Industry Statistics Continues
$80 billion in revenue for Canada in 2013
2% of Canada’s GDP- which is as much as the combined amounts for fishing, forestry and agriculture sectors
20% of Canadian jobs are directly related to the industry
$18 million from International tourism revenue in 2013
Small businesses are the backbone of Canada’s H&T industry (98% of the industry is small businesses)