1. The Importance of Hospitality Marketing
Standard 1

2. What is Hospitality?
“The reception and entertainment of guests, visitors, or strangers with liberality and good will”.
Oxford English Dictionary

3. Three Main Objectives of Hospitality
Guest feels welcomed
Products & services work for the guest
Operation continues to provide service and make a profit

4. Hospitality Industry
Group of businesses related to lodging and food-service management
hotels, motels& motor inns, restaurants, clubs, caravan parks, bed& breakfast, hostels, fast food outlets, resorts, convention & conference venue, service apartment, entertainment or sports venue, casino complexes, cruise ship

5. Tourism Industry
Group of businesses that encompass travel/transportation
Vendors for air, rail, auto, cruise and motor-coach travel, and promote travel and vacation

6. Segments of the Hospitality and Tourism Industry
Lodging
Food Service
Transportation
Entertainment

7. Services as a product Perishability Changeability Sustainability
Intangibility

8. Perishability services have Zero Inventory!
Once sold, they stand sold and cannot be returned.

9. Changeability Nearly impossible to duplicate EVERY TIME
Different results

10. Sustainability able to be maintained at a certain rate or level.
Must be able to maintain it or can’t be a service

11. Intangibility Can’t be touched
it is not something physical that you can see, touch, or taste.

12. Goods vs. Services Activity

13. Egocentrism
having little or no regard for interests, beliefs, or attitudes other than one's own; self-centered
How does this influence tourism?

14. Ethnocentrism
Ethnocentrism is the tendency to look at the world primarily from the perspective of one's own ethnic culture.
How does this influence tourism?

16. Ecotourism
Ecotourism is now defined as "responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education" (TIES, 2015). 

18. Infrastructure
The basic physical and organizational structures and facilities (e.g., buildings, roads, and power supplies) needed for the operation of a society or enterprise.
How does this influence tourism?

19. Time Zones

20. The International Date Line
24 hour clock
Time Zones