1. True/False
Double
T/F
Hard
Too Hot!
No way,
Man!
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2. Hotel and motels must determine whom they wish to have as their clients and study these target markets to be successful

3. TRUE

4. Many businesses offer some type of program to attract senior customers.

5. TRUE

6. A Target Market is a specific group of people that a business intends to reach for customers.

7. TRUE

8. Urban and rural areas of a state are also known as geographic segments of a state.

9. TRUE

10. A company that looks at a Target Market will not be concerned with the needs and wants of the group.

11. FALSE

12. How frequently customers us a products or service is known as demographics.

13. FALSE

14. Demographics have to do with a customer’s age, gender, marital status and income.

15. TRUE

16. Psychographics focuses on attitudes and lifestyle choices of people.

17. TRUE

18. Niche Marketing is concerned with selling goods and services to larger groups of customers.

19. FALSE

20. The Hotel George is a hip hotel located on a quiet street in Washington, D.C. and is called a “Boutique Lodging” property.

21. TRUE

22. gender age education income

23. One of the fastest growing segments of hospitality markets

24. factors that influence consumer decisions (also demographics)

25. senior citizens

26. Participating in strenuous sports on vacation

27. hard adventure travel

28. The purpose of leisure travel

29. solely for vacation or pleasure

30. The type of music you would expect Baby Boomers to listen to

31. music of the ‘60s and ‘70s

32. Baby Boomers are more likely to use this to purchase expensive hospitality venues

33. CREDIT

34. The gender of business traveler that is the driving force of combining business and leisure travel

35. WOMEN

36. This type of marketing allows a hotel guest to select specific advertisements they want to know about while in their hotel room

37. interactive marketing

38. 40 percent of business travelers use this to conduct business while they travel

39. Laptop

40. Experts thought that this would dramatically reduce or replace business travel

41. teleconferencing

42. This is considered to be a smaller uniquely defined group of people interested in like products

43. Niche market

44. A geographic segment of a market involves dividing the market share by this.

45. Physical Location

46. This segment of the hospitality market is a product of the Depression years of the 1930s and the war years of the 1940s and are more conservative with spending

47. Senior Citizens

48. This traveler goes to meetings, conferences, and trade shows in the US and around the world

49. Business Traveler

50. Family vacations, weekend getaways, cruises and guided tours are examples of this kind of travel

51. Leisure Travel