1. Basics of Destination Markets By: Holli Howard 2010

2. Tourism Providers ► Airline Companies ► Cruise Lines ► Car Rental Agencies ► Hotels ► Restaurants ► Tourist Attractions

3. Marketing Tools ► Brochures ► Television ► Radio ► Print ► Internet ► Social Media ► Sponsors

4. Employment ► Travel Agencies ► Tour Operators ► Convention and Visitors Bureaus (CVBs) ► Trade and Government Organizations

5. Travel Agencies ► Intermediary-agents who do not work directly for a travel provider but sells his or her products for a fee. ► Commission-a fee or payment for services based on a percentage of products sold. ► Agents are responsible for knowing current fares and pricing structures, package promotions, rules and regulations, travel warnings, and emerging destinations.

6. Tour Operators ► Assembles and markets many travel products as a travel package that is promoted to the public for one all-inclusive price. ► Preferred tour rates ► Distribution channels

7. Convention and Visitors Bureaus ► Organization that works with meeting planners to provide tourist information services to business and leisure travelers.

8. Trade and Government Regulations ► Membership organizations that sponsor marketing campaigns, promote destination tourism, and offer education and training to their members. ► American Hotel and Lodging Association ► National Restaurant Association ► National Tour Association ► Cruise Line International Association

9. A state organization is responsible for promoting the entire state as a destination. These organizations have budgets to advertise nationally and internationally to increase travel to their regions.