Proven Internet Marketing Strategies for the Next Generation Presented for: the Internet Marketing Association Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA Presentation: Contact: | t

Sinan Kanatsiz, C.I.M.  Chairman & CEO KCOMM  Chairman and Founder Internet Marketing Association  Member of the Board of Directors State Assistance Fund for Enterprise, Business and Industrial Development Corporation (SAFE-BIDCO)  Member of the Board of Directors Pretend City Children's Museum  Member of the Board of Governors Chapman University  YMCA National Outreach Chairman Youth and Government  Trustee Boys Town California 2

History of KCOMM  KCOMM has been in business for 20 years, founded in a sewing room in Orange, California, in 1995  KCOMM works with over 100 employees and independent contractors in various countries with core competencies in several work disciplines  We have worked with over 1,000 brands, ranging from fortune 100 companies to boutique businesses in all types of industries 3

Partial Clientele Snapshot  ARC Investment Partners  Community Foundation of Orange / Roger Hobbs Foundation  Capital Pacific Holdings (CPH) Home Builder  Chapman University  Emplicity  Endevco  Boys Town of California  Herbalife  IBM  Lennar Homes  Orange County Transportation Authority (OCTA)  Oracle  QLogic  QuantumShpere  Sony  Toshiba  US Auto Parts  Wells Fargo

 Founded in 1999  900,000 professional members  Past events with Google, IBM,  HP, Microsoft, Oracle, University of Phoenix, Adobe and Yahoo  Board of Directors include top influencers related to internet  Strong advocate for continued education, CIM  No-cost membership  Discuss real-time topics and news  Developing curriculum for University courses and accreditation  IMPACT Video: Internet Marketing Association

6 Search Engine Optimization Best Practices

Organic SEO vs. Pay Per Click 7

Provide Quality Content  Quality content is the #1 influence of site ranking on search engines  Research keywords relevant to each page  Use a mix of keywords and phrases that may be searched 8

Identify Keywords On Your Website Meta Tag Analysis  Identify keywords on each page of your website  Write unique tags for each of the pages on your website  Insert new meta tags into website 9

Notify Search Engines Of Mobile Sites Configure mobile sites for accurate indexing  Mobile sites use a different format from normal desktop sites  Management methods and expertise are very much different  Create/submit mobile sitemap and submit to search engines 10

Search Engine Analytics 11

Search Engine Keyword Analytics 12

13 Marketing Best Practices

Alternative Marketing Programs Yield Strong Open Rate and Click Through Marketing Best Practices

Comprehensive Open Rate, Click Thru Reporting

Who Opened , Page View Timestamp

Easy Export to CRM or Excel

18 Social Media Marketing Best Practices

Social Media Best Practices and Approach  Establish your social media properties  Facebook, LinkedIn, and Twitter (for some)  Build an audience of followers  Post meaningful rich content  Ask questions and create open engagement  Mix laughter with serious business  Position your content as a thought leader, never sell on social media, educate!  Create a coolness and community to your social media  Monitor and engage your networks

What Social Media Properties Are Right For You?

Its all about getting “Engaged” 21

Stories That Engage Us, Content = King! 22 Vs.

Engaging Content – Integration, Rich Media 23

Types of Content Shared by Internet Users on Social Media Sites 24

Social Media Shares’ Motivations 25

How B2B Decision-Makers Are Using Social Media 26

Social by the numbers 27

Mobile is the new “it thing” 28

29

Social Media Policies and Procedures Created by KCOMM 30

Why is Social Media so Important? What it can do for your business: 1.Branding 2.Lead generation 3.Engage with customers 4.Generate relevant traffic 5.Customer feedback 6.Announce new products or services 7.Understand customer preferences 8.Influence search engine rankings 9.Enhance customer relationship

NuVision Federal Outbound Promotion 32

NuVision Federal Case Study 33

NuVision Federal Case Study 34

Social Media Analytics 35

Other Social Media Priorities/Options  Pinterest  Google+  SnapChat  Instagram  Yelp  YouTube 36 “$3 Billion is not enough, I want more” Evan Spiegel, 23, founder, snapchat

Closing Thoughts  Internet Marketing and Social Media are Constantly Evolving  Have good consultants, team members and lead the conversation within your community, company and industry  Talk to your children, grandchildren, the next generation about trends in Social Media and Internet Marketing  My daughter loves Uber  Closing vids: 

Proven Internet Marketing Strategies for the Next Generation Presented for: the Internet Marketing Association Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA Presentation: Contact: | t