◦ What can you automate & Scheduling your content automatically to go onto Facebook ◦ Good examples of Facebook fanpages ◦ What to avoid on your Fanpage ◦ Who are your ideal fans? ◦ Where are your fans from? ◦ How can you best “sell” to your fans? ◦ EXTRA – Photo Contest Facebook Apps

 Few and far between updates!  Poorly filled in information  Not replying to Fans comments  Deleting negative comments  Promoting non stop  Overuse of hashtags  Posting from Twitter to Facebook – ever  Pinning a post to the top which is out of date  Out of date information

 ◦ Graubünden is a charming Swiss village with 76 residents, a hotel and until recently, not many visitors. ◦ To help boost tourism in the area, they launched an innovative Facebook campaign that offered a personal touch ◦ When you click Like they put you on the bulletin board in the village ◦ Reached 45,000 fans

 Chose its logo as its profile picture and a cover photo featuring a couple in a pool on an exotic getaway  Added photos of getaway hotspots to its timeline to encourage people to connect with the Page  Created an ad for an event that featured a live chat with a travel expert on the Caribbean, allowing people to “Join”  Targeted married people and words such as “Chanel,” “Fendi official Page,” “Prada” and “Starbucks.”  Used promotions in the ad text, such as “Get 65% off a luxury vacation. Book your dream getaway today!  Frequent status updates offered people the chance to win getaways, such as a beach vacation  Live chats on the Page - let people post questions and receive answers from a travel expert  A Photo Contest tab included posts on a weekly picture of a travel destination, encouraging people to comment and guess its location Results  100% increase in sales for travel packages coming from Facebook  30% increase in site visits month over month from Facebook  90% of the Facebook community who purchased travel packages were new Luxury Link customers

 Updated its profile picture with company’s logo and cover photo featuring an image of one of its new fixed-gear bikes  Added milestones to Page to define key moments, such as “State Bicycle Co. wins Wolfpack Marathon Crash Race.”  The company also ran Facebook Ads to drive likes:  To see if people interested in music would purchase bikes, tested Broad Category targeting, including “Arcade Fire,” “M83,” and “Passion Pit” and specific Likes and Interests focusing on rival brands, such as “big shot bikes,” “mission bicycle” and general keywords “fixies,” “track bikes”, etc.  Targeted people living in cities with ads promoting specific events such as a bike ride in Austin, Texas  State Bicycle Co. wanted to increase engagement on its Page in several ways, including:  Hosting frequent photo contests on its Page (e.g., winner of the photo of the most beat- up bike got a new bike)  Running “Facebook Friday,” which includes a discount coupon specifically for fans who see State Bicycle Co.’s posts on Fridays  Encouraging fans to like posts to see a sneak peak of new products Results  £500,000 in annual incremental sales comes from coupon codes and traffic exclusive from Facebook  12% of traffic to the State Bicycle Co. website came from Facebook  1/5th cost per click on Facebook compared to other advertising platforms  10x growth in fan base, from 4,600 to 46,000-plus within 12 months

 I want you to plan: ◦ Who is your ideal customer? ◦ Age? Gender? Marital Status? ◦ What are their likes? ◦ What music do they like? ◦ What programs will they watch? ◦ What films and TV shows do they watch? ◦ What products do they buy? ◦ What charities do they support? ◦ What do they hate?  Now consider: ◦ Who are your competitors on Facebook with good Facebook fanbases?

 Start planning: ◦ What you can give away for free as a lead generation method ◦ Your Entry level product ◦ Your Recurring revenue model ◦ Your high end product  You will use Facebook to promote the free items and entry level method  Your list and upsells will allow you to sell upper levels

 Get a free trial of  Has a Like Gate  Allows Votes  Entry pages  Collects addresses  People share the links with friends  Need a good prize!  Post your results back in the group  Meets Facebook policies  Ask us all to join in!

 Start a Photo Contest and share with the group so we can all enter  Create your Ideal Fan list of likes / dislikes  Start to plan your Lead Funnel – Intro / Medium & Recurring / High end products