University Advertising/Awareness Hired ad agency, Russell & Herder, in 1999 1999-2004--focus on student recruiting 2004--added an institutional awareness.

Slides:

Advertisements

Similar presentations

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

Advertisements

Fashion Promotion Through Advertising and the Press

Students will discover the importance and elements used in developing a PROMOTION MIX to market sports businesses.

Bachelor of Applied Science in Supply Chain Management & Bachelor of Science in Information Systems Technology Fall 2014 Launch.

1 © Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 1 © Copyright 2013 The Carter Malone Group.

N orthern Michigan University Board of Trustees Meeting Focus Discussion October 10, 2003.

University Communications THE FLORIDA STATE UNIVERSITY.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

Seminar Pemasaran Strategi Komunikasi.

Integrating the New Campaign Nick Moore - Graphic Design Coordinator Emily Vincent - Director, University Media Relations Lin Danes - Manager, E Communications.

chapter 9 Communication McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

Public Relations and Advertising

Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.

Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.

Chapter 14 Advertising: The Art of Attracting an Audience

Use this template as a starting point to submit your marketing materials to Amazon for review & approval. Using this template will help expedite the review.

Session 261 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability.

CALGARY REGIONAL PARTNERSHIP MEDIA OVERVIEW FOR CRP SUB REGIONAL TRANSIT PILOT MEETING MAY 9, 2014.

Stop the Bleeding: Rebuilding Master Level Enrollments January 2014 Hawaii International Conference on Education, 12 th Annual Conference Susan Cramer,

9.02 International Advertising

MCCA “You’ve Got This” Marketing Campaign Pamela Cox-Otto, Ph.D. - Interact Communications July 31, 2014.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

College of Arts and Social Sciences 2011 Postgraduate Coursework Campaign Presented by Kathleen Rolfe Manager, Marketing & Communications August 2011.

Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.

UMKC faculty in the news Faculty Senate Feb. 17, 2015.

Fashion Advertising and Promotion

Get the Word Out! Marketing and Public Relations Strategies for the Academic Library.

International Marketing © Thomson/South-Western ChapterChapter International Marketing Communication Exemplify the communication model and steps.

What is Media? Lesson 1 Unit 4 The Broader Picture: Language Use in Media and Politics.

Advertising Marketing I.

Purdue University Professional Masters in Strategic Communication Atlas Agency.

Marketing Your Community A grant from Indiana Rural Development Council Grant Recipient Organization: (SWIDC) Southwest Indiana Development Council.

Chapter 15 Advertising Strategy. The Nature of Advertising Promotes goods, services and ideas using mass media. Product advertising Direct-action advertisement.

Read to Learn Define advertising. List types of media that businesses use to reach potential customers.

4. BRANDING DIRECT Salesforce Direct Mail Telemarketing Customer Service Representatives PERSONALIZED Personalized permission Personalized recommendations.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Marketing, Advertising and Public Relations Getting the most Bang for Your Buck!

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

NAHU Media Relations Award Criteria “The Key for a Successful Media Campaign” Presented by Kelly Loussedes Vice President of Public Relations National.

Case study “Drive to web” campaign by L’Oréal Paris International Women’s Day campaign.

Types of advertising media

Unit Three Seminar HR400:Employment and Staffing.

The Nature and Types of Advertising

Intro to Marketing Mr. Bernstein Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling.

PROMOTION. EVENT MARKETING  all activities associated with the sale, distribution, and promotion of a sports event  Promotions function in sports to.

NARFE Chapter and Federation Public Relations “Making it work” NARFE Chapter and Federation Public Relations “Making it work”

Planning an advert Lucia Siliprandi. THE ADVERT WHAT IS IT? It’s an announcement composed of text and images in a newspaper, magazine, on television,

The Marketing Plan ProductPromotionPlacePrice. Product What products will you sell? 1.Research the competition to determine what products customers want.

Chapter 15 Advertising Strategy. The Nature of Advertising Promotes goods, services and ideas using mass media. Product advertising Direct-action advertisement.

Promotional tools and techniques  Programmers and event planners have a variety of tools and techniques available to communicate effectively with their.

4.01Exemplify advertising. What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a.

Section 19.1 Advertising Media Chapter 19 advertising Section 19.2 Media Rates.

1 Advertising Media. 2 What You'll Learn  The concept and purpose of advertising  Types of advertising media.

Chapter 19 Advertising and Publicity. What is the difference between advertising and publicity? Advertising- paid announcement Advertising- paid announcement.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

Career Services | | Merging companies and campus to produce a unique environment of Career Exploration Steve Patchin –

Public Image Getting Started

Media Planning and strategy

BSCOM 300 RANK Education for Service--bscom300rank.com.

Promotion and the Promotional Mix

Chapter 14 Advertising: The Art of Attracting an Audience

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.

Material Submission template for Corporate Amazon. co

Ellev advertising agency

Advertising Is a form of paid non-personal promotion

Advertising December 9, 2016 Section 19.1.

Internet marketing.

Types of Media Aim: What are the different types of media used in advertising ? Do Now: Interpret Don Draper’s quote answering the question, “What is.

Presentation transcript:

University Advertising/Awareness Hired ad agency, Russell & Herder, in focus on student recruiting added an institutional awareness campaign (graphic below is a billboard from that campaign)

Student Recruiting Campaign (with Russell & Herder) Budget limited campaigns to  eastern Minnesota  Wisconsin (new this year: Wausau, Milwaukee, Racine)  UP  northern lower Michigan

Student Recruiting Campaign For student recruiting, we use  Radio  Newspaper/print ads  Television ads  Outdoor ads (example below)

Student Recruiting Campaign Russell &Herder re: brand positioning:  Focus on student needs  Communicate well-rounded institutional image (not narrow academic niche)  Appeal to receiving a top-notch education

Student Recruiting Campaign Russell &Herder--key messages: Michigan Tech:  Offers best possible education option  Offers diverse opportunities for the future  Has a unique spirit matching what smart HS students value

Institutional Awareness Campaign Started in spring '04  Outdoor advertising  Print advertising  Markets: UP, Wisconsin, Minnesota, lower Michigan

Student Recruiting Campaign Concepts Fall 2004

Web Initiative--Flash/Postcard Series Mailed to students prior to junior year. Drive them to website Admissions Advertising Award 2002 Communications Concept Award

Other Recent Mktg/Awareness Initiatives Highway Banners w/Student Activities Office Downtown Houghton Chamber Kiosk Ads for Summer Session in newspapers across UP “New Majors” page on web Environment brochure/website with feedback form

Media Relations  Write/promote research stories to local, regional, and national media  Write/distribute hometown news releases for commencement, dean's list, enterprise teams, senior design teams, other student organizations  Respond to media queries  Communicate awards, announcements  Video news releases  News web site (

External Communications Alumni magazine (three/year) University annual report Research magazine (annual) Weekly alumni newsletter Web sites: alumni, Carnival, Clean Snowmobile Web cams Promotional videos

Internal Communications Tech Topics (weekly) In the News weekly compilation alldepts list