1. Career Services | 906-487-2313 | www.mtu.edu/career Merging companies and campus to produce a unique environment of Career Exploration Steve Patchin – Director of Career Services Jim Desrochers – Associate Director for Employer Relations Shelley Farrey – Coordinator of Career Development and Corporate Event Promotions

2. Career Services | 906-487-2313 | www.mtu.edu/career Agenda -“The Challenge!” -Company Needs -Promotional Options – Company & Campus -Design Formats – Your Menu -What does it look like to students and employers -The Outcomes!

3. Career Services | 906-487-2313 | www.mtu.edu/career Students finding their ‘fit’ 18% of Michigan Tech Freshmen change their majors in their first year Company culture matches their interests/values Getting the students to engage in programming Diminishing participation in company info sessions

4. Career Services | 906-487-2313 | www.mtu.edu/career The Solution

5. Career Services | 906-487-2313 | www.mtu.edu/career

6. Brief History - Industry Days 1 st Attempt - Steel Days 2013 The Basic Question “If 1st and 2nd year students don’t know what a career in the Steel Industry is, why would they come to a Career Fair booth?” How do we show them? Informal interaction with company representatives Opportunities to ask questions in a Panel Discussion or other format Food always helps!

7. Career Services | 906-487-2313 | www.mtu.edu/career The Event CompaniesStudentsFunFoodInteractive Relaxed & Informal Experiential Education Convenient Key Elements Of The Event

8. It Takes a Team Career Services Event Logistics Promotion Communication Educational Consultant Engagement Consultant Companies Technical Content Representatives Faculty & Staff Ideas Communication Platform Students Willingness to Learn new things Willing to try new things Open-minded

9. FoundryEnergyAutomotiveStudent Success Careers in Information Technology MiningRailroadSteelMedical CareersConsumer Products A Variety of Events

10. Career Services | 906-487-2313 | www.mtu.edu/career Selling The Vision Internal Career Services Staff Companies Corporate Advisory Board 6 months before Key Recruiting Companies E-mail invitation Campus Involvement Advisors Breakfast Before Fall Semester Deans / Chairs Meeting Presentations

11. Career Services | 906-487-2313 | www.mtu.edu/career Building Blocks Location Tent Weather Internet Access Power Trailer / Tables / Chair Food Tickets to get free food Different Types of Food Dining Services Student food preference Timing Consistency Lunch works best Academic Calendar – Weekly Schedule Breakfast and Evening poorly attended Data Collect Student IDs Analysis helps future events Career Fair Participation Company Willing participants Available resources

12. Career Services | 906-487-2313 | www.mtu.edu/career Branding

13. Career Services | 906-487-2313 | www.mtu.edu/career Communication To Students Student Organizations Engineering Fundamentals Enterprises Resident Assistants Advertise Everywhere Banners / Cards / Magazine Racks / Email / Student Newspaper / Social Media Parent Newsletter

14. Fall 2015 Industry Days

15. Career Services | 906-487-2313 | www.mtu.edu/career Hits & Misses Wins Tickets for lunch Variety of formats Interactive activity (Hands- on) Ford - Tear down an engine Liquid Metal Consistent Time & Location (Tent) Document the event via video “CareerFEST” Brand Losses Too complicated Night Sessions Not Well Attended Rigid Schedules / Sessions Listened to too much input from companies

16. Career Services | 906-487-2313 | www.mtu.edu/career Best Practices / Process Map Identify on & off campus partners Pick a location Create models/formats for days Arrange logistics Student Volunteers Create once- publish everywhere Execute the Event / Collect Data & Analyze

17. Career Services | 906-487-2313 | www.mtu.edu/career YouTube Channel MTUcareer - https://youtu.be/_feGbgKyVx0https://youtu.be/_feGbgKyVx0

18. Career Services | 906-487-2313 | www.mtu.edu/career Student Feedback Did you discover careers and/or industries that interested you but didn’t previously know about? - 68% Yes Did you find it easier to network with company representatives in the informal setting vs. the formal setting of Career Fair? - 86% Yes

19. Career Services | 906-487-2313 | www.mtu.edu/career Student Feedback - Promotions How did you hear about Industry Days?  23% - Stand up Banners on Campus  21.7% - Career Services e- mail  14% - Word of Mouth/Friends  13% - HuskyJOBS/Handshake  7% - Faculty/Staff  6% - Brochures  5% - Electronic Displays

20. Career Services | 906-487-2313 | www.mtu.edu/career Career Fair Attendance at Michigan Tech’s 2015 Fall Career Fair - Freshmen: 20.5% - Sophomore: 18.6% - Junior:18.7% - Senior:24.2% - Masters:12.9% - Doctoral: 2.2%