ENGAGE CUSTOMERS WITH SOCIAL MEDIA Josh Chiles – CEO Engaged!

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Presentation transcript:

ENGAGE CUSTOMERS WITH SOCIAL MEDIA Josh Chiles – CEO Engaged!

Today’s Engaging Agenda Who is Josh Chiles Start Engaging on Facebook – Statuses Start Engaging on Facebook – Photos Increase ”Likes” – Facebook Advertising Increase “Likes” – Facebook Landing Pages Creating Content for YouTube Start Engaging on Twitter Start Engaging on Your Blog Start Engaging with QR Codes Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

Who Is Josh Chiles Passionate about Social Media Started using social media while working at Prince William Marina Founded Engaged! to help businesses Writes blog posts for Boating Industry Teaches social media classes for the National Marine Manufactures Association Has just created the most powerful social media management dashboard for business at StartEngaging.com Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

Start Engaging on Facebook by Posting Status Updates Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

Start Engaging on Facebook by Posting Status Updates Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

Start Engaging on Facebook by Posting Status Updates Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. (EdgeRank) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

Start Engaging on Facebook by Posting Status Updates Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. (EdgeRank) Ask a hypothetical question. (Example: ”A family that rides together, ___ together.”) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

Start Engaging on Facebook by Posting Status Updates Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. (EdgeRank) Ask a hypothetical question. (Example: ”A family that boats together, ___ together.”) Share information about your company: news coverage, job openings, promotions, and milestones. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

Start Engaging on Facebook with Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or expo.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or expo. Post pictures from a conference. Go ahead, you’re at one now! (ProfitX)

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or expo. Post pictures from a conference. (ProfitX) Post pictures of your inventory. Use the captions for descriptions.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Post a photo and ask for a caption. Share pictures from a local meet-up, event, cruise or expo. Post pictures from a conference. (ProfitX) Post pictures of your inventory. Use the captions for descriptions. Use the top photo strip of your Facebook page in a creative way.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Facebook with Photos

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Facebook Advertising The most targeted form of advertising

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Facebook Advertising Connect with over 750 million potential customers or keep it super local

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Facebook Advertising Connect with over 750 million potential customers or keep it super local Choose your audience by location, age, sex, collage, likes and interests

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Facebook Advertising Connect with over 750 million potential customers or keep it super local Choose your audience by location, age, sex, collage, likes and interests Ads use both text and image

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Facebook Advertising Connect with over 750 million potential customers or keep it super local Choose your audience by location, age, sex, collage, likes and interests Ads use both text and image Promote your Facebook Page, website or event

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Facebook Advertising Connect with over 750 million potential customers or keep it super local Choose your audience by location, age, sex, collage, likes and interests Ads use both text and image Promote your Facebook Page, website or event Set a daily budget you’re comfortable with

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Facebook Advertising Connect with over 750 million potential customers or keep it super local Choose your audience by location, age, sex, collage, likes and interests Ads use both text and image Promote your Facebook Page, website or event Set a daily budget you’re comfortable with Test different ads to see which works best

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Facebook Advertising Connect with over 750 million potential customers or keep it super local Choose your audience by location, age, sex, collage, likes and interests Ads use both text and image Promote your Facebook Page, website or event Set a daily budget you’re comfortable with Test different ads to see which works best Choose to pay only when people click (CPC) or see your ad (CPM)

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Facebook Advertising What is the most important part of your Facebook ad?

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Your Landing Page!

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Landing Pages Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like”

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Landing Pages Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” Use a reveal tab (Must ”Like” your page before gaining access) Only on one page though

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Increase Facebook “Likes” Landing Pages Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” Use a reveal tab (Must ”Like” your page before gaining access) Only on one page though Different landing tab ideas… – Welcome – Sweepstakes / Contest – Shopping Cart – Deals / Exclusive Offers – Photo Showcase – Document Download (maintenance form)

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Creating Content for YouTube

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Creating Content for YouTube Keep it simple and short – under 2 minutes

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Creating Content for YouTube Keep it simple and short – under 2 minutes Use video or create a slideshow with photos

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Creating Content for YouTube Keep it simple and short – under 2 minutes Use video or create a slideshow Content ideas… – New, used and brokerage inventory walk around and features

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Creating Content for YouTube Keep it simple and short – under 2 minutes Use video or create a slideshow Content ideas… – New, used and brokerage inventory walk around and features – Events and Expos (set-up, during and after)

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Creating Content for YouTube Keep it simple and short – under 2 minutes Use video or create a slideshow Content ideas… – New, used and brokerage inventory walk around and features – Events and Expos (set-up, during and after) – How-to’s(safety gear, changing your oil)

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Creating Content for YouTube Keep it simple and short – under 2 minutes Use video or create a slideshow Content ideas… – New, used and brokerage inventory walk around and features – Events and Expos (set-up, during and after) – How-to’s(safety gear, changing your oil, etc.) – Using pulp culture, create a spoof (Many have used the highly popular Super Bowl ad “The Force” with mini Darth Vader to create a spoof for many different industries)

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using Twitter

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using Twitter Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using Twitter Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Building Brand Awareness

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using Twitter Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Building Brand Awareness Reach out and engage with your target audience.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using Twitter Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Building Brand Awareness Reach out and engage with your target audience. Online Reputation Management

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using Twitter Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Building Brand Awareness Reach out and engage with your target audience. Online Reputation Management Promote your blog, newsletter and events.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using Twitter Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Building Brand Awareness Reach out and engage with your target audience. Online Reputation Management Promote your blog, newsletter and events. Gaining Valuable Feedback

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using Twitter Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Building Brand Awareness Reach out and engage with your target audience. Online Reputation Management Promote your blog, newsletter and events. Gaining Valuable Feedback SEO Boost - driving traffic to your website

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using Twitter Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Building Brand Awareness Reach out and engage with your target audience. Online Reputation Management Promote your blog, newsletter and events. Gaining Valuable Feedback SEO Boost - driving traffic to your website Real time information

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Twitter Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Twitter Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Share, share, and share some more. People like to have their content shared. But make sure it’s relevant.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Twitter Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Share, share, and share some more. People like to have their content shared. But make sure it’s relevant. Share your newsletters, blog posts videos and pictures.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Twitter Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Share, share, and share some more. People like to have their content shared. But make sure it’s relevant. Share your newsletters, blog posts videos and pictures. Monitor for mentions, retweets and hashtags (#ProfitX)

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Twitter Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Share, share, and share some more. People like to have their content shared. But make sure it’s relevant. Share your newsletters, blog posts videos and pictures. Monitor for mentions, retweets and hashtags (#ProfitX) Live Tweet from events using a hashtag

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on Twitter Don’t automate Facebook updates to your Twitter account. They are different platforms, so treat them differently. Share, share, and share some more. People like to have their content shared. But make sure it’s relevant. Share your newsletters, blog posts videos and pictures. Monitor for mentions, retweets and hashtags (#ProfitX) Live Tweet from events using a hashtag Use keyword searches and Twitter lists to find great content.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Blogging

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Blogging Nearly every customer who walks into your business has already seen your social media profiles and website.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Blogging Nearly every customer who walks into your business has already seen your social media profiles and website. Blogging helps generate organic (free) search results.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Blogging Nearly every customer who walks into your business has already seen your social media profiles and website. Blogging helps generate organic (free) search results. Blogging helps attract inbound links back to your website which increases your Search Engine Optimization (SEO).

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Blogging Nearly every customer who walks into your business has already seen your social media profiles and website. Blogging helps generate organic (free) search results. Blogging helps attract inbound links back to your website which increases your Search Engine Optimization (SEO). Blogging positions yourself as the local industry leader and builds credibility.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on your Blog Use Tumblr or Wordpress as your blogging platform (free to set-up).

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on your Blog Use Tumblr or Wordpress as your blogging platform (free to set-up). Make sure your blog matches the theme of your website (branded).

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on your Blog Use Tumblr or Wordpress as your blogging platform (free to set-up). Make sure your blog matches the theme of your website (branded). Creating content?? – what are the 5 most popular questions your customers ask? Now you have your first 5 blog posts.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on your Blog Use Tumblr or Wordpress as your blogging platform (free to set-up). Make sure your blog matches the theme of your website (branded). Creating content?? – what are the 5 most popular questions your customers ask? Now you have your first 5 blog posts. Create tags for each blog post. Tags are topics from your post (ex. Bike brand, dealership name, city, Sport Bike) Tags help people discover your content.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging on your Blog Use Tumblr or Wordpress as your blogging platform (free to set-up). Make sure your blog matches the theme of your website (branded). Creating content?? – what are the 5 most popular questions your customers ask? Now you have your first 5 blog posts. Create tags for each blog post. Tags are topics from your post (ex. Boat brand, dealership name, city, wakeboarding) Tags help people discover your content. Monitor for comments and interact.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com QR Codes 3 Important TipsOur Website

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using QR Codes QR Codes can be read anytime, anywhere with mobile phones.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using QR Codes QR Codes can be read anytime, anywhere with mobile phones. QR Codes are easily shared from mobile phone to mobile phone and build community.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using QR Codes QR Codes can be read anytime, anywhere with mobile phones. QR Codes are easily shared from mobile phone to mobile phone and build community. QR Codes bridge the gap between offline and online media.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using QR Codes QR Codes can be read anytime, anywhere with mobile phones. QR Codes are easily shared from mobile phone to mobile phone and build community. QR Codes bridge the gap between offline and online media. QR Codes provide a clear call to action.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using QR Codes QR Codes can be read anytime, anywhere with mobile phones. QR Codes are easily shared from mobile phone to mobile phone and build community. QR Codes bridge the gap between offline and online media. QR Codes provide a clear call to action. QR Codes contribute to your SEO.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Benefits of Using QR Codes QR Codes can be read anytime, anywhere with mobile phones. QR Codes are easily shared from mobile phone to mobile phone and build community. QR Codes bridge the gap between offline and online media. QR Codes provide a clear call to action. QR Codes contribute to your SEO. QR Codes allow you to measure offline performance.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging with QR Codes Create QR Codes to link to inventory on your website. Place this on stock cards.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging with QR Codes Create QR Codes to link to inventory on your website. Place this on stock cards. Create QR Codes to link to the manufactures YouTube video of new inventory.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging with QR Codes Create QR Codes to link to inventory on your website. Place this on stock cards. Create QR Codes to link to the manufactures YouTube video of new inventory. Create QR Codes to link to your social media profiles. Add to business cards and fliers.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Start Engaging with QR Codes Create QR Codes to link to inventory on your website. Place this on stock cards. Create QR Codes to link to the manufactures YouTube video of new inventory. Create QR Codes to link to your social media profiles. Add to business cards and fliers. Create QR Codes to link to how-to videos on YouTube. Add a QR Code near the ignition so when a customer scans it, it links to your YouTube video guide about maintenance.

Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com Thank you ;) If you have any questions, please feel free to contact me. Twitter: Twitter.com/StartEngaging Facebook: Facebook.com/StartEngaging Phone: Website: StartEngaging.com Everyone receives a Risk-Free 14 Trial of our social media management dashboard.