Wal*Mart Ian Spencer Brian Kopp West NeVille

 History - West  Sam Walton - West  Chanel Conflict - Brian  Competition – Brian  RFID – Ian  SWOT – Ian  Recommendations/Conclusion - West

History  Sam Walton Started Benfranklin in the 1940’s  Created Wal-Mart in 1962  Stores that Sells Near Wholesale Prices  Greet Every Customer with a Smile

Sam Walton  Pride in Customer Service  Very Frugal  Ranked as Richest Man in 1980’s

Channel Conflict  Does Not Want to Undercut Itself Online  Purchased Online and Delivered to Nearest Store.  Wal-Mart is Not a Top Site  Store is More Family Friendly  For People Who Are Not in a Big Hurry

Competition Global  Carrefour (French) Hypermarket Small Retail Convenience Stores  Tesco (UK) Similar to a Mall – Hypermarket Operates Bus Service Private Label Products

Industry (Cont.)

Radio Frequency Identification (RFID)  Leader in Implementing RFID  Requires Most Suppliers to Use RFID  Track Shipments  Getting RFID into Stores Cost Security

SWOT Analysis  Strengths Customer Service Brand Recognition Hypermarket  Weaknesses Location-Local Location-Global Negative Reputation-THE EVIL EMPIRE

SWOT (Cont.)  Opportunities Expansion Expanded use of RFID Tags  Threats Declining Image Political Stability in Foreign Countries

Recommendations  Expand Globally  Expand use of RFID into Stores  Improve local Image 

Conclusion  Global Hypermarket Leader  Top U.S. Retailer  Leader in RFID Implementation