1. What is Lenovo
Goal
Mission & Vision
Business Groups
SWOT Analysis
Strategy
Financial Results

2. What is Lenovo
home
Lenovo Group Limited is a provider of consumer, commercial, and enterprise technology.
The company operates across Asia Pacific, Europe and Americas.
Lenovo is headquartered in Quarry Bay, Hong Kong and employed more than 60,000 people.
PORTFOLIO

3. The company’s portfolio of product and services covers:
Lenovo’s Portfolio
home
The company’s portfolio of product and services covers:
personal computers, servers, workstations, storage, smart televisions, and a family of mobile products, including tablets, smartphones and applications.

4. Lenovo’s Mission & Vision
home
Our vision is that Lenovo will create:
personal devices more people are inspired to own,
a culture more people aspire to join,
an enduring, trusted business that is well respected around the world.
Our mission is to become one of the world's great personal technology companies.

5. Lenovo’s Goal
home
The company’s goals are to grow market share and revenue while simultaneously developing a global culture that is exceptionally effective.
Click me for more info.

6. Business Groups
home
The company classifies it products and services into 4 business groups:
PC Business Group,
Mobile Business Group,
Enterprise Business Group,
Ecosystem and Cloud Service
Click me for more info.

7. SWOT Analysis STRENGTHS Leading player in worldwide PC market
home
STRENGTHS
Leading player in worldwide PC market
Strong performance across all product lines
Exposure to highly growing Chinese market
Strong presence in PC+ market
WEAKNESSES
Significant product recalls could affect brand image
Low brand perception in the developed economies
OPPORTUNITIES
Growing smartphone and tablet market
Positive outlook for cloud computing market
Strategic acquisitions to boost product portfolio & provide topline growth
THREATS
Competitive pressure could reduce market share
Negative trends in PC sales could impact Revenues
Declining average selling prices may strain margins
Click me for more info.

8. Lenovo’s Strategy "Protect and Attack" = 2011's strategy
home
"Protect and Attack" = 2011's strategy
Protecting its core legacy business and geographic presence while attacking new market opportunities in regions with high growth potential.
Lenovo wants to apply its "Protect and Attack" strategy across all geographies, customer segments and product lines as the organization continues to build its business worldwide.
The “Protect and Attack” strategy aims to reach not only the markets of the most developed countries, such as Europe and United States, but also the markets of emerging countries, such as India and Southeast Asia.  
How to implement…

9. How to succeed?
home
The effectiveness of the strategy is based on 5 main features:
Continue to expand its lead in PC market share in China and grow its share in the commercial sector with servers and workstations.
Expand share gains in mature markets through home and retail channels.
Grow mobile Internet presence globally.
Drive convergence with cloud devices, attractive apps to reach the best user experience.
Reach 10 percent share benchmarks in emerging key countries.

10. Revenues Per Business Unit
Financial Results
home
The company recorded revenues of $46,295.6 million during the financial year ended March 2015 (FY2015)
an increase of 19.6% over FY2014.
The operating profit of the company was $1,108.5 million in FY2015
an increase of 5.4% over FY2014.
The net profit of the company was $828.7 million in FY2015
an increase of 1.4% over FY2014.
Revenues Per Business Unit
Financial Ratios

11. Financial Ratios SEE Graph 2012 2013 2014 Industry Quick Ratio .90 .86
home
2012
2013
2014
Industry
Quick Ratio
.90
.86
.79
1,3
Debt-to-Equity Ratio
.08
.22
.19
.37
Gross Profit Margin
11.65 %
13.07 %
13.08 %
48,19 %
Operating Margin
2.72 %
2.36 %
1.97 %
22.33 %
ROI
18.87 %
20.40 %
24.39 %
13.60 %
ROE
22.55 %
25.27 %
28.79 %
20.86 %
SEE Graph

12. home
For more info