1. Group B Ching Ling Tseng Yu-Ming Pan Cieslinski Joseph William

2. History YearEvent 1959Carrefour is created in France. 1960Carrefour opens it's first supermarket in France 1963The first Carrefour hypermarket opens in France 1969Carrefour opens it's first hypermarket outside France, in Belgium 1970Carrefour shares are listed on the Paris stock exchange 1981Carrefour introduces its own payment card: The pass card 1984Carrefour launches Carrefour insurance service 1985Carrefour brand-name products are introduced 1989The first Carrefour hypermarket opens in Asia, in Taiwan 1995Carrefour opens its first hypermarkets in China 1996Carrefour continues to grow in Asia adding Thailand, Korea and Hong Kong 2003Carrefour increase its holding in Colombia from 55% to 100% 2004Carrefour establishes a European property company 2005Carrefour announces a projected change in its corporate governance 2006Carrefour enters into an agreement with E-Land for the divestment of Carrefour Korea

4. International multi-format group

5. FIRSTLINE brand is the CARREFOUR own brand to offer a wide range of kitchen appliances, audio, video and accessories. Frenchtouch is the CARREFOUR's brand to offer top quality items at discount prices. The range covers from clothing to household line : T-shirt, shirt, skirt, jeans, trousers, underwear, shoes, towel and bedding are drafted by French designers with approved technical specifications. "Low price is BANG" is CARREFOUR's lowest price label. In order to make customers smarter shoppers and save more for their family, CARREFOUR identify hundreds of the most popular low price items. Carrefour own-brands

6. Freedom Responsibility Respect Integrity Solidarity Progress Sharing Values

7. Strategy Accelerated, profitable, sustainable growth Strengthening the group’s position in its key markets The customer at the heart of it all

8. SWOT Strengths - market leader/ strong brand - wide range of selling formats - strong hypermarket division Weaknesses - flat sales in France - product mix - weak returns

9. SWOT Opportunity - private labels - strong growth in Asia - expansion program Threat - stiff competition - difficult market conditions in Euro zone - increasing labor cost in Europe

10. Resources http://en.wikipedia.org/wiki/Carrefour http://www.carrefour.com http://www.carrefour.com.cn/about/privatee.asp http://www.datamonitor.com http://paper.sznews.com/szdaily/20070329/ca2622879.htm