1. Presented By, Nanna Friedberg
Martin Jensen
Michelle Parsons
George Yerkouich

2. Company Background
Netto was founded in 1981 and has since then expanded to England, Germany, Poland and Sweden
Netto is part of a bigger corporation called Dansk Supermarked (the biggest retailer corporation in Denmark)
Netto is a discount grocery store and today Netto has 371 stores located in Denmark, 243 in Germany, 169 in England, 111 in Poland and 78 in Sweden
The stores are being built in sizes of m2, all located down town in each city and carry more than 1000 different products.

3. International
78 stores
243 stores
169 stores
111 stores

4. Mission Statement Why pay more when you can pay less?
At Netto we have a firm belief in what we are doing. And it’s this philosophy that runs right through the company from top to bottom allowing us to continue to offer you the very best products, service and prices week after week.
Sell the best quality products at the lowest possible prices
Have the most efficient operation in the industry
Work conscientiously as a team
Ensure everyone at Netto enjoys their work
Act in a professional manner at all times

5. Customer profile Price sensitive customers
Consumers interested in one-stop shop convenience

6. What Netto Offers… Netto carries over 1100 products
Netto offers fresh fruits, vegetables, and meats which are delivered daily direct from the source
Netto also offers things such as clothes, gardening supplies, and “do it yourself” homecare.

7. S.W.O.T. Analysis Opportunities Strengths Threats Weaknesses
Export to other European countries
Expand DøgnNetto
Expand in Private labels
Threats
Other discount stores: Aldi, Lidl (German), Fakta, SuperBrugsen (Danish) Tesco, (United Kingdom) Asda (Part of the WalMart family)
Strengths
Great to adjust due to change in consumer behavior
Economies of scale with hyper markets (i.e. Føtex and Bilka) in Denmark (not in the same degree in Europe though)
Part of A.P. Moeller – MAERSK (biggest shipping company in the world, revenue approx 1/6 compared to WalMart )
Weaknesses
Easy to imitate pricing strategy
Low bargain power compared to Tesco & ASDA in UK
You pay for your carrier bag!!!

8. Bibliography http://www.netto-supermarkt.de/ http://www.netto.pl/