1. Carrefour Group 7 Junior A 597201076 Revol Hsieh 597201222 Sara Chien 597201260 Nita Chen 597201466 Ivan Chou 597201480 Fiona Fan

2. Outline I. Introduction A. History A. History B. Business Locations B. Business Locations II. SWOT A. Strengths A. Strengths B. Weaknesses B. Weaknesses C. Opportunities C. Opportunities D. Threats D. Threats III. Conclusion

3. France 1959 Taiwan 1987 The leader of the retail business in Europe The second largest company worldwide cross History of Carrefour

4. Carrefour around the World ● Directly owned ● Under franchise

5. SWOT -- Strengths Eighteen thousand products provided Low cost: Price competitiveness Maximum business locations Business globalization: Brand awareness Supported by Uni-President Enterprises Corporation Warrant: Operating flexibility Flexible business strategy http://z.wutoo.cn/zx/201035131924.html

6. Opportunity 1.Business opportunities for the weekends 2.Commercial district, land developers, and industry alliance 3.Experience in operational positions: Developing mainland market Threat 1.Diversification 2.Focusing on special offers and distinguishing features 3.Career planning for each employee: In-service training SWOT -- Strengths

7. SWOT -- Weakness Employees in Carrefour resign easily; employees and make workers work steadily People always feel upset when they are lining up Different cashiers have different attitudes toward clients Customers can’t get an answer from the part- time workers and the representatives of suppliers

8. SWOT -- Weakness The quality of their own brand is thought inferior. The branches of Carrefour are usually in the downtown; it will cost them a lot. They have different managers in different branches; therefore, the standard or the service will be uneven. Serve for you?

9. SWOT -- Opportunities Faire Prices Overpay/refund Checking the prices everyday To return or exchange: within 30 days Convenience Parking for free Packing area for free Providing drinking water for free Alteration service for free Delivery services http://www.carrefour.com.tw/about/about0106.asp

10. T S WO ● ● ● ●

11. SWOT -- Threat 1. Competitive market. 2. Hard to get lands 3. Restricted by associated laws, such as land l aws 4. Lacking of professionals 5. Economy is in a slump

12. SWOT -- Threat Costco ( 好市多 ) They don’t give away flyers They provide breakfast for free. They take a lead in doing environmental protection. Clerks are required to know each position of goods. Emphasize on sanitation. RT Mart ( 大潤發 ) Starting a joint venture in 2001 with French clan “Auchan” excellent stock managem ent system second larger warehouse mall in Taiwan. Market share up to 25%

13. 15 Anniverssary

14. 20 Anniverssary

15. 2007

16. CF from Japan in 2006