1. Sony Corporation Prepared By: Astra Curry Cole Lewis Brad Sayler

2. Overview History SWOT Industry Analysis Competitors Recommendations

3. History Nintendo and Sony were combined –Super Disc 1991 Playstation started in 1990 by Ken Kutaragi Released first console 1994 PSX

4. History, cont. PS2 released in 2000 –Internet capabilities PS3 released in 2006 –Blu-Ray technology

5. SWOT Strengths –Strong Brand Name –Diversified Games Weakness –Microsoft’s online service is superior –High retail price –Poor technical support

6. SWOT cont. Opportunities –Blu-Ray Technology –New game and console developments Threats –Sustaining customer base –Blu-Ray technology not user friendly

7. Sony’s Website http://www.sony.com/index.php

8. Industry Analysis Global Issues o Market Share oCultural Differences oCultural Similarities http://www.youtube.com/watch?v=zIYcInKmtlk

9. Industry Analysis Risks oCompetitors oTrade Regulations oCost oSuccess of PS2 oAvailability Future Trends oPlayStation 4? oGadgets

10. Competitors Nintendo –1970 Nintendo Entertainment System –1990’s handheld video games –2007 Nintendo Wii released

11. Competition, cont. Microsoft –New to the gaming industry –2001 Xbox introduced –2005 Xbox 360 released –2 million subscribers Xbox live

12. Recommendations Short-Term Recommendations –New Games –PSP more appealing Long-Term Recommendations –Virtual Reality –Open physical stores