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Chapter 5 E-business Strategy.

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Presentation on theme: "Chapter 5 E-business Strategy."— Presentation transcript:

1 Chapter 5 E-business Strategy

2 Different forms of organizational strategy

3 Relationship between e-business strategy and other strategies

4 A generic strategy process model

5 Dynamic e-business strategy model

6 Elements of strategic situation analysis for the e-business

7 What happens where there is no e-business strategy?
Missed opportunities for additional sales on the sell-side and more efficient purchasing on the buy-side Fall behind competitors in delivering online services – may become difficult to catch up, e.g. Tesco, Dell Poor customer experience from poorly integrated channels

8 Adoption steps of e-business services

9 SWOT analysis for The B2B Company
SWOT analysis for the B2B company (Strength, Weakness, Opportunity, Threat)   SWOT analysis for The B2B Company

10 Elements of strategic objective setting for the e-business
SMART Specific Measurable Achievable Realistic Time  Elements of strategic objective setting for the e-business

11 Elements of strategy definition for the e-business

12 Assessment of risk for market and product development for the B2B company

13 Elements of strategy implementation for the e-business


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