Shop smart. Save money. OnTarget Marketing enables advertisers to use various print and digital options to reach consumer minded audiences throughout central Ohio. Both website and e-commerce advertising opportunities compliment print campaigns allowing more reach and consistency with central Ohio consumers.

TheBag.com Social Networking – Where Central Ohio Consumers connect What to buy and where to buy it in central Ohio 18,000 unique users each month 70,000+ page views each month

Listings Coupons or offers on TheBag.com Printable Viewable Link to website Forward to friends Targeted and qualified leads generated $50 advertisers/$100 non- advertisers Listings stay up for a year, no limit to amount Listings Coupon

Banner advertising Choose: - Ad position - Time period - Amount of impressions - How many people see your ads Average response rate is 3-4 times above the national average (.08 compared to.02) Targeted audience of central Ohio consumers Rotation frequency determined by the number of impressions purchased Tower Leaderboard Circular

Banner advertising Maximum purchase of 60,000 impressions per month Top leaderboard: $20 cpm Tower: $18 cpm Text links: $5 cpm Circular program: see account executive for details $18 cpm $20 cpm Circular

Rich media advertising Highly invasive Original and creative Customizable Viewed by unique visitors only $35 cpm plus production (advertiser owns production file)

Road block Effective marketing strategy to “sponsor” or “brand” pages of a website. Online users cannot help but view your message Cost $36 CPM

Marketing marketing is the proactive approach to advertising and is considered the “direct to customer” in the digital world. marketing is an intrusive, yet highly effective form of marketing an advertiser’s brand and product to individuals who have requested such information.

Weekly blast TheBag.com’s weekly blast Sent to 69,000+ subscribers Sent every Monday Averages % open rate “ marketing is considered the most effective form of digital marketing, second only to search marketing” — Yahoo data

Exclusive feature offer 470 x 220 pixel banner 2 listings Tip of the week Leaderboard on TheBag.com for one week (5,000 impressions) $500 per blast Sponsorship opportunity

OhioE-Bag Median age Bachelor graduate9%22% Median HH Income$46,315$58,806 Median Home Value$118,838$164,482 January 1, 2008 Ask for e-bag penetration by zip code Key demographics

Custom Blasts Custom created file (html) Target by: GenderGeography LifestyleInterests Minimum 5,000 blasts $100 CPM, production included

Custom blasts Maps Links Coupons Polls News Logos Graphics Survey’s Contests More!