Presentation on theme: "LA.com Exclusive Guides Sponsorships. Los Angeles Newspaper Group 8 newspaper web sites in Southern California Impactousa.com 12 Million + Page Views/month."— Presentation transcript:
Los Angeles Newspaper Group 8 newspaper web sites in Southern California Impactousa.com 12 Million + Page Views/month 2 Million+ Unique Visitors/Month LA.com A city site with an edge! 1.7 Million + Page Views/Month 320,000+ Unique Visitors/Month Media News Group Interactive A network of over 50 different Newspaper web sites 70 Million Page Views/Month 10 Million Unique Visitors/Month - Southern California - Northern California - Denver - Salt Lake - North East Region WHO WE ARE Online Reach
User Demographics LA.com: The audience 65% female; 35% male 70% of users are 24-32 College-educated HHI = $80K+ LANG: The audience 52% Female, 48% Male Avg. time spent online per week: 18.6 hours 87% age 54 and under Almost 40% under age 35 52% own home 77% are locally based -- Right here in the L.A. area! Education/Employment 83% some college or college grad 40% college grad or more 51% have HH Income $50,000+ 17% have HH Income $100,000
“In the past year, which media’s advertising has influenced you to make purchase or obtain a service?” Base: Total adults Source: 2003 LANG Online User Study Our products are the most influential
Site Overview: Traffic & Content Why users visit LA.com: –Seek what is new, notable and latest opening from nightlife to dining and sample sales –Witty and original editorial offers additional features that capture trends and buzz not available elsewhere –Users prefer our filtered content and recommendations. We do not offer all comprehensive information; only what we think is worth noting – in our voice. Unique editorial content includes: Editorial reviews, editorial guides i.e. Oscar’s, Grammy’s, Hot Chefs, Neighborhoods Blogs: LA.comfidential Blog, ClothesHoarse.com Blog ClothesHoarse Shopping and Plus One Nightlife Newsletters Carkeys, Fooditude and Scoop Newsletters Over 46,000 newsletter subscribers Editorial Events: LA Fashion Week, Grammy’s, Oscar’s, Sundance Film Festival, Coachella, Summer Pleasures Guide, Back to Work guide, Ski Getaway Guide etc. 1.7million+ Page Views per month and 300,000+ unique visitors –Promotion of LA.com includes Sponsorship of local event Over 1000 inches of print advertising each month in local newspapers Over 1,600,000 banner impressions per month on local sites Sponsored links on Search Engines
LA.com Guides generate over 200,000 page views per month.
Exclusive Guide Sponsorship Includes: 5 Ad units on your Guide 728x90 Leader Board Top and Bottom Sponsored Placement 160x600 or 120x600 120x90 Tile Ad “Sponsored by”
Exclusive Guide Sponsorship Includes: Logo placement on Home Page when your guide is featured (at least 1 week per month) A guaranteed minimum of 200,000 impressions in one week!
Exclusive Guide Sponsorship Includes: Logo placement on 3 Ad units that promote your guide on LA.com and Dailynews.com A guaranteed minimum of 200,000 impressions per month!
Exclusive Guide Sponsorship Includes: Placement on 3x8 Print ads in the Los Angeles Daily News Entertainment Section 2 times per month. The Daily News reaches over 600,000 readers every day!
Actual Costs: $5,000 per month – 1 month contract $4,500 per month – 3 month contract $4,000 per month – 6 month contract $3,000 per month – 12 month contract 10% discount for multiple guide sponsorships 20% premium for advanced bookings Summary: Exclusive Sponsorship of a LA.com Guide -5 Ad units Logo Placement on Home Page of LA.com -1 week per month Logo Placement on all ad units promoting the Guide -3 different sizes -Rotates across LA.com and Dailynews.com Featured Placement on all 3x8 print ads promoting the Guide -2 times per month in Daily News Newspaper Over 400,000 online impressions per month Plus 2 ads per month in The Daily News Newspaper Over 600,000 readers per day! Value = $10,000 per month