1. Presented By: Cilla Shupe, Account Executive WDRV | 97.1 The Drive cshupe@wdrv.com 312.274.1060 Presented To: Lisa Bye, Curves 9-25-2014

2. Program Objectives Curves Needs Target Women in between the ages of 30-60 within 5 miles of each Curves location in the Chicagoland area Increase monthly and annual memberships Stand out from competition

3. Digital Solutions The right people… The right message… At the right time. Hubbard Interactive is a Digital Marketing & Media Division within Hubbard Radio. We live and breath creativity and we are committed to meeting your company’s needs.

4. Smart banners: A push pull theory Creating a profile of your ideal customer and placing display ads on websites they’re likely to visit. Called outreach! Defining your best customers, finding more just like them, and displaying your message over and over until they click on it to be introduced to your site. Following individual customers that have already been to your sites. Called retargeting! Pursuing customers at a frequency of display banner ads until they come back to your business website and convert. geographical Outreach Outreach- Push your message out to potential customers retargeting Retargeting Retargeting- Pull potential customers back into your website

5. Outreach: Keyword Targeting YOUR banner ads show up in front of the right people at the right times, below Pay-Per-Click advertising! Your ads appear where 85% of the searchers go… Recommended Keyword Targeting Impressions for Curves: 55,000 impressions per month (based on a custom keyword list designed specifically for Curves) gyms near me

6. Outreach: Network Targeting Context of Search: Are they on car websites, college websites, baby naming websites, etc.? Your ads could appear on sites such as: WebMD.com CNN.com Zillow.com Nytimes.com RachelRay.com Even local newspapers and blogs! Your network will be designed specifically for you, based on your target consumer. We recommend: Curves Clubs 186,000 impressions per month

7. Retarget those you’ve brought to your website Retargeting applies frequency to your target audience just like magazines, newspapers, television, and radio stations do. And that’s important… …because 98% of your web traffic will not do what you would like them to do, especially during their initial visits. Visitors need to be brought back to convert.

8. You’ve pushed your message out - now bring them back in after they’ve left. 1 13% 23-45-910+ 12%18%25% The web surfer moves from your site, to others, and is drawn back to your site for the conversion. Frequency is the key conversion driver! 75% of “converters” visit a site at least 3x before converting. We recommend: 9,000 retargeting impressions per month based on site traffic.

9. Why the Drive? The DRIVE is Chicago’s #1 rock station and no other station in Chicago celebrates rock ‘n roll music as much as we do! The Drive plays and celebrates the best music that’s ever been made. From The Beatles to Pearl Jam, Pink Floyd to Elton John, The Drive is committed to the music and stories surrounding it. This commitment has helped make The Drive a consistent top station in Chicago for over 13 years! The diversity of the music yields a broad demographic, as the music can be enjoyed by a 6 year-old or 60-year old, but we super-serve the 35- 54 Chicagoland adult. Drive adults are affluent, with over 59% having a household income over $75,000*. *Nielsen Audio/Scarborough 2013/2014

10. Hubbard Auction To extend your campaign message, exposure and investment, Hubbard Chicago is offering a rare, unique advertising opportunity to trade merchandise in exchange for on- air advertising campaigns, in addition to your cash investment. This unique program enables Curves to have an on-air commercial campaign without a traditional, large cash outlay. HOW IT WORKS: Your business agrees to trade merchandise/services in exchange for on-air advertising Items are auctioned on a special website that will be promoted by all stations Advertiser schedules an advertising campaign to run from for one week each quarter All of your commercials will be :60 seconds in length, Mon-Sun 5a-12mid [you may run them during the weeks of your choice]. If you don’t have a commercial already produced, Hubbard will produce one for you at no additional charge. Any memberships not sold in the auction, would be moved to our Half-Price Deals page, where you receive featured advertising on this custom page while supplies last.

11. Program Details Option A: Based on 25 locations Digital Outreach Marketing 1,500,000 gross impressions throughout a 6 month campaign 190,000 outreach impressions per month For an advanced outreach targeting campaign Demographic and geographic 60,000 Retargeting Impressions per month Inclusion in the Chicago Hubbard Auction Curve annual memberships in exchange for on air advertising with 97.1 The Drive Curve will receive the retail value of what sold to use in trade on 97.1 The Drive Any memberships not sold in the auction, would be moved to our Half-Price Deals page, where your brand gets constant exposure while supplies last. Examples: If all 50 memberships are sold in the auction, valued at $588 each ($49/mo x 12mo), Curves will receive an on-air commercial campaign worth the full retail amount, or $29,400. This would equate to roughly 118x :60 commercials. We would recommend running that campaign over a 4-6 week period. For example, a 6-week campaign featuring 20x commercials per week during your peak period of 12/28/14 – 2/8/15. If 30 of the 50 memberships are sold in the auction, you will receive the full retail value of all sold in on-air advertising with The Drive, or $17,640. This would create about a 70-commercial schedule, or about 17x commercials per week for 4 weeks. The remaining memberships would be moved to our Half-Price Deals page. Curves will get exposure and advertising on this page until the certificates are all sold. Email marketing: 2x e-blasts to WDRV listener data base of 40,000+ Total Net Investment: Cash Investment: Digital Marketing: $15,000 $2,500/month, $100/month/location Trade Investment: 50 annual memberships

12. Option B: Based on 25 locations Digital Outreach Marketing 1,140,000 gross impressions throughout a 6-month campaign 190,000 outreach impressions per month For an advanced outreach targeting campaign Demographic and geographic Inclusion in the Chicago Hubbard Auction Curves annual memberships in exchange for on air advertising with 97.1 The Drive Curves will receive the retail value of what sold to use in trade on 97.1 The Drive Any memberships not sold in the auction will be moved to our Half-Price Deals page, where your brand will receive constant exposure while supplies last Examples: If all 50 memberships are sold in the auction, valued at $588 each ($49/mo x 12mo), Curves will receive an on-air commercial campaign worth the full retail amount, or $29,400. This would equate to roughly 118x :60 commercials. We would recommend running that campaign over a 4-6 week period. For example, a 6-week campaign featuring 20x commercials per week during your peak period of 12/28/14 – 2/8/15. If 30 of the 50 memberships are sold in the auction, you will receive the full retail value of all sold in on-air advertising with The Drive, or $17,640. This would create about a 70-commercial schedule, or about 17x commercials per week for 4 weeks. The remaining memberships would be moved to our Half-Price Deals page. Curves will get exposure and advertising on this page until the certificates are all sold. Email marketing: 2x e-blasts to WDRV listener data base of 40,000+ Total Net Investment: Cash Investment: Digital Marketing: $11,400 $1,900/month, $76/month/location Trade Investment: 50 annual memberships Program Details

13. Total Investment Option A:Outreach, Retargeting, On-Line & On-Air with WDRV Total Net Investment: $15,000 +50 annual memberships Option B: Outreach, On-Line & On-Air with WDRV Total Net Investment: $11,400 +50 annual memberships Start Date: October 6 th, 2014 Accepted by: __________________________________________