About TradeDoubler Offices in Europe and Asia Japan #1 European player in performanced based online marketing

About TradeDoubler Facts Founded in 1999 IPO in Mio € Revenue in employees Advertisers Publishers 23 billion Impressions/month 272 million unique visitors per month 10 Million leads and sales per month CompanyReachResults

10 years of succesful work, clients 3

Media choices used to be limited…

Media today is an exotic buffet… b

Source: Jupiter 2009, Emarketer 2009 Before: High spend growth-> low focus on measuring effectiveness Now: Lower growth -> increased focus on measuring effectiveness European online ad spend (€bn)§

Source: JupiterResearch/Vers group 2009 Question: looking ahead in 2009, which do you see as the top three priorities in your company’s marketing efforts? What’s on the Marketing Director’s agenda in 2009

How does the #1 Telecommunications company in Sweden maximize ROI in online sales? SEKQ Total Programme Revenue Spend Cost of Sales21% Rev ex channel costs Number of sales Cost per sale127 Affiliate Transaction (CPA, pay for sales only) Revenue Spend Cost of sales19% Rev ex channel costs Mix of spend48% Performance Campaigns (pay for CPM/CPC) Revenue Spend Cost of Sales126% Rev ex channel costs Mix of spend13% Contextual Advertising (SEM, CPC) Revenue Spend Cost of Sales19% Rev ex channel costs Mix of spend39%

A steady increase in number of digital media channels together with A heavier pressue on Marketing Directors to prove the value of money spent drives The need to measure investements in digital media in the same way, with a focus on Return on Investment Conclusion

Industry: FMCG - Campaign Period: January 9 th – February 21 st 2009 Case Study – Danone Group, Product “Activia”, Italy About the client Danone Group produces and market dairy products. This was Danones first performance based campaign in close cooperation with TradeDoubler Objective: The objective was to generate new women members to Danones “regularity program” through a contest in which users could win a MacBook air or an IPhone. The lead was double opt-in. After the registration, users started to receive a wellbeing program by . Strategy: TradeDoubler delivered the campaign using a combination of display marketing in our performance network and direct marketing activities through partners. In both channels women was targeted. Results: 4,8 million impressions and clicks – click through rate of 6,8% leads ( direct leads and ileads) - lead rate of 4,42% Success Factors: 1. Attractive consumer offer (brand and contest) 2.Combination of targeted display advertising and ing activities 3.Ongoing optimization “The Danone Activia campaign has proven to be a successful initiative targeted to women. TradeDoubler helps us in reaching very fast our estimation of subscription.” Chiara Ugozzoli New media & CRM manager Danone Italia

Industry: Telco - Campaign Period: February 19 th - March 30 th 2009 Case Study – Sony Ericsson, Spain Objective: Sony Ericsson was launching a new phone, Xperia X1 and the objective of the campaign was to generate traffic to the clients landing page and convert them into leads (objective of leads). Strategy: In order to achieve the objective we suggested to run the campaign in two channels: display advertising in TradeDoubler Spain’s performance ad network and marketing through partners. Results: Nearly leads were generated in this period with an exceptional lead rate of 50.31%. Success Factors: 1.An interesting product from the advertiser 2. Combination of display advertising and marketing targeted to young, tech savvy audience “The results from this promotion far exceeded our expectations. Implementation was fast and efficient and the team of Tradedoubler Spain were proactive in defining possibilities to improve our campaign and share best practises. We look forward to working again with Tradedoubler in the future and have already implemented additional campaigns. Graeme M Gibbs. Music & Digital Manager. Sony Ericsson Mobile Communications