1. Getting personal with 5 million members Ignition One Client Summit Amsterdam, June 2015

2. Broad Europe-wide consumer shopping reward proposition Maple Syrup Media Group looks to deliver tangible value to both consumers and retailers through innovative reward programmes. Targeted, sector–specific consumer shopping reward propositions Merchant solutions through data and innovation

3. 3 Customer navigates Rewards for online deals Customer clicks on online deal Customer purchases Quidco tracks transaction Cashback received into account Online In store Customer sees in-store deal online, mobile, in email, or via other communications Customer uses registered card to purchase Quidco tracks the transaction and pays the cashback into account Earnings could be traded for and/or paid out in vouchers or other “currencies” How we work Your next payment £15.68 Your next payment £20.32

4. We work with retailers and brands to deliver targeted marketing programmes with the common thread of loyalty. Broad range of retailers and brands

5. E-commerce trends UK is only market where digital advertising spend is over 50% UK consumers spent over £100bn online in 2014 Spend on Black Friday estimated at £810m in UK UK consumers have highest online spend per head £180bn UK Grocery market. Manufacturers spending c. 18% on promotion

6. 4000 advertisers spending across 12,000 publishers £1.2 billion Performance marketing landscape Delivering 4 billion clicks Which converted into transactions 155 million Which generated sales £16.5 billion

7. Spend €95,000 get 7% cashback Our customer challenge… Buy 1 get 50p cashback

8. We need to understand about our current customers and our future customers We need to fulfill their functional requirements in terms of user experience We need to be relevant We need to make our customers feel valued What is the focus for our business …and sometimes we should make them delighted

9. Large data sets that reveal patterns in usage, purchases and behaviour. So the challenge then becomes monitoring everything a customer does in case it might be important. Capture everything. Initiatives often run from a Tech perspective. Big Data Strategy VolumeVelocityValue VarietyVeracity

10. 78% of customers want personalized content. 61% want personal offers even if it results in less privacy. *** 4O% of consumers buy more when content is personalised. A one second delay in page-load time can result in a 7% loss in sales.* * Optimal page loading time. Forrester 2009. Compuware survey 2012. ** Just One second delay - tagman.com ***Aberdeen Group **** Monetate. In 2006 an average shopper expected the page to load in 4 seconds. By 2009 expectation was under 2 seconds. Now the expectation is that pages are loaded instantly (<1.5s).* Key considerations But… So… and…

11. Identifying core batches of data that can be optimize and delivered in order to improve the customer experience in a timescale to the customer. So the challenge now becomes a) identifying data where key relationships can be predetermined and b) the delivery mechanism for the content. Fast Data Strategy Volume Veloci ty Value Variety Veraci ty

12. Practical applications

13. Timeline A brief history of Quidco’s CRM Static content Early data campaigns Early Dynamic campaigns Complex Dynamic campaigns Offer placements sold on a CPM basis Leveraging historic transaction data Real-time triggered activity Needs pre-determined relationships Multi- channel triggered activity Needs delivery mechanism VolumeVariety Velocit y Veracit y (Data quality) Increasing value

14. CRM landscape Data & Insig ht Delivery channels Offer conten t Promotio n Mechanic s Content Bespoke cashback rates Offer personalisation Bonus rewards Delivery Email On-site Push notifications Off-site Profiling Browsing behaviour Searches Transaction data Demographics Retailers Sustainable offers

15. Getting personal Current data driven campaigns Car insurance renewals Utilising transactional, preference and product usage data Offer popins Utilising real time browsing behaviour to serve relevant offer content

16. Whats next... Location based marketing programmes Omni-channel experience Single customer view Increased data transparency