IAB Multicultural Case Study Town Hall. Briabe Mobile Confidential Agenda 2 I.Introduction II.Client Ask III.Target demographic IV.Campaign KPIs V.Briabe’s.

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Presentation transcript:

IAB Multicultural Case Study Town Hall

Briabe Mobile Confidential Agenda 2 I.Introduction II.Client Ask III.Target demographic IV.Campaign KPIs V.Briabe’s Solution VI.Case Study VII.Takeaways

Briabe Mobile Confidential Briabe Mobile: Mobile-First Solutions For Optimal Success 3 PERFORMANCE Outperform Industry INNOVATION Mobile-Social Platform MOBILE PIONEER Since 2005 MULTICULTURAL EXPERTISE Insights And Experience

Briabe Mobile Confidential Client Need 4 The Home Depot and its agency UWG, were looking for innovative ways to leverage mobile and social media to stimulate conversations and drive end user engagement for its flagship “Retool Your School” grant program. Their audience is highly engaged in mobile and Home Depot needed a solution that would reach them where they are.

Briabe Mobile Confidential Target Audience: African Americans are Ahead of the Technology Curve 5 73% of African Americans own smartphone 22% of African Americans are Twitter users 9hrs 37mins spent on mobile internet per month Source: Nielsen Total Audience Report Q42014 Pew Research 2014

Briabe Mobile Confidential Client Goals 6  Increase participation in flagship grant program  Leverage mobile & social to reach audience  Exceed previous years performance  Continue to gain significant ROI

Briabe Mobile Confidential The Briabe Solution for UWG & Home Depot 7 Mobile First Engaging Experiences Enhanced Social Media Performance Native Mobile Advertising AD Social Amplification Across Major Platforms Catalyst, a platform that would allow Home Depot to surpass their campaign KPIs

Briabe Mobile Confidential Catalyst: A Mobile-First Engagement Hub Unify content, social conversations and mobile media strategies 8 SOCIAL BRANDED CONTENT ENGAGEMENT WIDGETS PREMIUM BRANDING  Curate relevant social conversations all in on place  Facilitate social sharing for maximum amplification  Leverage your existing content or we’ll produce it for you, including: Video Audio Images  Create captivating experiences such as: Sweepstakes Polls Trivia Voting  Own your mobile-social branding through: 100% share voice Native ad Pre-roll

Briabe Mobile Confidential Home Depot Cause Marketing The Home Depot and their agency UWG, tapped Briabe Mobile for the 4th year in a row to create a mobile-social experience to stimulate conversation and drive engage for its Flagship Retool Your School Grant Program. OVERVIEW Million Earned Impressions, 2300% Amplification

Briabe Mobile Confidential 10 Tools For Campaign Discovery, Targeting and Success Ambassador Program: Engaged high-impact users from schools to spread the word. Influencer Targeting using our SNA (Social Network Analysis) Tool Dedicated Social Manager: Drive conversations and sharing Engagement: Leaderboards, voting, never-ending social wall A Combination of Great Technologies, Smart Strategies, and Dedicated Resources Mobile-Social Amplification: Catalyst platform designed to drive sharing & earned Targeted Mobile Media Buy to drive users to the experience 10

Briabe Mobile Confidential 11 Influencers we engaged: The Results: 201 Million Earned Impressions, 2300% Amplification

THANK YOU Matthew Levine Business Development Director (Catalyst) twitter.com/briabemobilefacebook.com/briabemobilewww.briabemobile.com