1. Business Development Director
add value to your ads!
Vision
Theodoros Edipidis
Business Development Director

2. Traditional
display ads
disappoint

3. A global market of $200B looking for an equilibrium

4. Facts Tell … but Stories Sell

5. Our solutions fit into the story itself
Our platform selects content related articles and places the creative (which we create) on the image or at the bottom of the image. The brand is not chasing the user, the brand meets the user at his website of choice. The user cares to see the ad, this is why he engages more with the brand.

6. Our solutions fit into the story itself

7. People love watching our ads
ImageVideo
[ campaign target: 28,550 views ]
Total Impressions: 134,187
Total Views: 35,442
View Rate: 26.41%
ImageBanner
[ campaign target: 350,000 impressions ]
Total Impressions: 350,000
Total Clicks: 20,939
CTR: 5.9%
Mobile
[ campaign target: 134,000 clicks ]
Total Impressions: 559,746
Total Clicks: 152,278
CTR: 27.2%
The average clickthrough rate (CTR) of display ads across all formats and placements is 0.06% (source: Display Benchmarks Tool)

8. Competitive landscape
Contextual Relevance
KPI’s Performance
User
experience
HIGH
Traditional banners
LOW
Direct
TEADS, GUM-GUM, KIOSKED
MODERATE
Indirect
FACEBOOK, GOOGLE, YAHOO,

9. Earning revenue since 2013 35 campaigns 63 campaigns 166 campaigns
63 campaigns
+ 80%
166 campaigns
+ 163%

10. Premium vendors are our clients

11. Our solutions have passed the “trust” test

12. Progress & development during MITEF
Developed a better understanding of our own company 1 2
Became realistic optimists 3
Mentoring process – strategic advice - improvement of internal procedures 4
New contacts and networking – MIT Bootcamp 5
Developed a concrete growth strategy as a result of being “questioned and challenged” from mentors but also other start-up teams 6
Gained exposure in Greece and abroad – increased awareness

13. A clear roadmap ahead € 8.0m € 4.1m € 1.0m Funding € 1.5m
geographical expansion
heavy marketing costs
Greece as a European hub
Brazil as a LatAm hub
USA market intro
potential exit
Funding € 1.5m
platform version #2
Self serve platform
Remarketing & retargeting
Real time bidding
Audience & Clustering
Continuous product innovation
Funding € 1.0m
Funding: € 0.5m 
- platform version # 1 
- filed for US patent 
- 10 registered designs in the EU 
Projected Billings
€ 8.0m
€ 4.1m
€ 1.0m
Billings 2015: € 0.8m 
TO DATE
2016E
2017E
2018E

14. Business Development Director
A team with a diverse skill-set
20+ years of International business experience
Private equity and investment banking experience
Deep market knowledge – advisors
Proven ability to pivot quickly when needed
MITEF mentors & strategic decisions
Theodoros Edipidis
Business Development Director
Kleanthis Nikolaidis
General Manager
able to grow the business

15. www.contadd.com THANK YOU Thank you for your attention!
me:
THANK YOU
Thank you for your attention!