1. May 24, 2011 Tony Choi Managing Director, TFD Advisory

2. Age of Social Media

3. Growth of Social Media (Insight report, May 2010)

4. Virtual Water Cooler Effect “Twitter [and other networks] lets people feel plugged in to a real- time conversation.” - Chloe Sladden, Director of media partnership at Twitter

5. Social Media for TV Shows

6. Users become social and participatory 37% 51% 63% internet users contribute to news creation social networking users get news from people they follow Increase in time spent on social networks in ’08, surpassing e-mail (Pew Internet, March. 2010) (Nielsen, 2008)

7. Social media adoption trend

14. Or more interactive format…

15. Impact of social media adoption

16.  Social media can influence program development  Anecdotally strong, but hard to correlate buzz with rating  Could work best for niche shows rather than popular shows with large audience Impact of social media adoption

17. Engagement and Marketing Potential  More buzz, more ads  Could warm up or facilitate the social media community  Could use anecdotes in creative ways

18. Your strategy  Analyze impact on your shows  Select right platforms  Link social media to marketing and promotion campaign  Holding onto attention is as important as getting attention

19. Thank you tonychoi@techfordev.com www.tfdglobal.com