1. Social Media Deep Dive

2. What’s cool about the Linkedin Platform
LinkedIn members are loyal brand advocates, willing to pay more for a brand they can relate to: 86% said, “When I find a brand I like, I stick to it.”
According to comScore’s 2013 Buying Power Index, LinkedIn members have nearly 2x more buying power than Facebook.
Members are more than 2X more likely to trust information provided on LinkedIn than other social networks, which drives purchases.
1 in 3 professionals on the planet use it
They have a variety of solutions that helps not only marketers but also recruiters to attract and recruit their ideal candidates plus for sales teams to help shorten conversion cycles.
Heavy B2B focus

5. Here's what you can do with Sponsored Updates:
Get your company’s updates to more people and attract new followers
Reach just the right audience with our comprehensive targeting options
Get your message out on every device: desktop, tablet, and mobile
Set your own budget and choose from cost per click or cost per impression options
Use Direct Sponsored Content to easily test your messaging

6. Great CPAs
Helped WSO2 lead the SOA space
Great social engagement
‘Native’ look and feel
Helped reach desired target audience
Great CTR’s

8. Great for targeting particular individuals
Can be tactical
Should be used with other tools
High OR’s
Can include brand banners
Stays in the users inbox

12. Linkedin + Bizo
‘a faster way to reach, nurture and convert high-quality leads on and off LinkedIn’.

13. What’s cool about the LLA
It has the same audience attributes as LinkedIn (quality leads)
Nurture prospects across the web with relevant content through targeted display and social ads, including Sponsored Updates
Display advertising both on LinkedIn and off-platform across thousands of publisher sites on the web.

14. Planning Identify the best conversion path ie:
Product Download drop off
Product Download
Webinar
White paper
Contact Us
Article
Case study
Product Download

15. Setting up nurture streams

16. Setting up nurture streams...

17. Setting up nurture streams...

18. Funnel Impact

19. Audience Insights